Many sites are established daily, but many of them do not continue to operate for a long time. As a result, in the early months, Google puts your site in the sandbox (children’s playground) to ensure the continuity of activity and quality of your content.
As you browse the Internet, you may not realize that about 380 new sites are being created every minute. This number indicates that over time, more and more websites will compete in cyberspace.
The virtual arena has a tough referee whose main goal is to provide the best response to users under any circumstances; This referee is the same as Google search engine.
Now suppose this virtual referee wants to rank a large number of sites that are growing at an astonishing rate and provide the user with the best. How do you think the search engine algorithms can focus only on user-friendly and valuable sites, when new sites are entering the field at this speed?
As a first step, new sites that are just entering the competition need to be separated from other websites that have a high domain reputation, in order to create a fairer competition for them.
Google Sandbox is an algorithm that, like a filter, separates new sites from other sites.
It should be noted at the outset that Google has never publicly confirmed or denied the existence of the Sandbox algorithm; For this reason, talking about Google Sandbox can be one of the most controversial topics among experts in this field and SEO training courses. In this chapter, we intend to use the experience of experts who are the target of this algorithm and introduce you to important points about the concept and mechanism of this algorithm.
Before reading the rest of this article, we suggest that you watch the 5-minute video below to get more complete information about the Google Sandbox algorithm and its impact on newly established sites.
What exactly does the Google Sandbox algorithm mean?
Do you have a new site that has just entered the internet? What can we do to make this website reach the target audience faster with the new domain? All online experts agree on one thing: SEO your site!
But after some time of our SEO efforts, the site does not get any improvement in the position of Google results page. Your efforts have not been successful because Google has not yet trusted your site, so you should practice in the Google sandbox for a while.
Google Sandbox explains well why new websites are developing so slowly. This algorithm puts your website in the sandbox for a period of time (usually between 1 and 4 months) after launching a new domain to ensure the quality of the content and the main context of your work. During this time you can not stand in any valuable words because you are still in the sandbox.
Of course, many mistakenly think that a sandbox is an algorithm that ignores your SEO efforts due to penalties. But in fact, Google’s sandbox not only does not punish your site, it also saves you!
By the time you get out of the sandbox, you can develop your site’s content structure and strategy and prepare yourself to face stiff competition in Google’s virtual world.
What is the reason for choosing SANDBOX name for this algorithm?
Suppose you are the parent of a 5-year-old child and you go to the sea for fun. In the meantime, you leave your child on the beach to play with the sand. But is it right for a child to play on the beach with the roaring waves of the sea? Definitely not.
What safer solution can you provide for your child’s play?
The best thing to do is to put him in a sandbox to bring the feeling of playing on the beach to life, and at the same time keep him safe. In the turbulent sea of the Internet, Google will not leave you alone, but you have to play in his sandbox for a while.
Why are we in the sandbox?
While Google had not yet introduced its Panda and Penguin algorithms, some new sites were created solely for the purpose of providing spam content. By performing various black hat SEO techniques, these sites were able to quickly advance in Google results and attract a large number of visitors before Google noticed their behavior.
At this time, Google needed to think of ways to promote spam sites in Google results; This was the algorithm we now know as the Sandbox.
Placing sites in the sandbox prevented newly established sites from quickly being on the first page of results by tricking Google.
Google’s move indirectly allowed websites with better and more attractive content to reach users faster, followed by sites with spam content.
, Do not get to the results page or SERP.
Will the sandbox be enabled for all sites?
As mentioned earlier, the Google Sandbox is a theoretical algorithm and many are unaware of its existence. The reason for this ignorance is that Google Sandbox may not be enabled for all sites.
On the other hand, many newly created sites still have a chance to attract visitors through the results page, but this progress is happening so slowly that it may not be noticeable at all.
So it can be concluded that sandboxing can happen in the following 3 cases:
- Do not enable Google Sandbox for your site at all
- The process of putting you in the sandbox is so slow that you do not notice it
- Suddenly and suddenly you are in the sandbox and you realize that the site is a sandbox
How do we know we are in the Google Sandbox?
To make sure your site is sandboxed, you should visit your site console search tool and check the incoming traffic of your site keywords. If your site traffic is from keywords other than your site keywords, this could be a signal that Google has put your site in the sandbox.
Usually, as your site launches, your position in the target keywords will improve, and you will see a downward trend. Leaving the Google sandbox can be identified by a significant jump in site traffic and site rankings in keywords. The chart below shows a site that has managed to exit the sandbox after nearly 2 months.
How to get out of Google Sandbox?
If your site has a newly registered domain, you should not expect to see your site on the results page any time soon. In many cases, it takes about 6 months for Google to validate your site and free you from the sandbox; Of course, during this period you will also see slow growth in your position.
However, while you are under the control of Google, you can make Google recognize you as a valuable site faster.
The following steps will help Google give your site more credibility:
- Get valuable backlinks from relevant and reputable sites such as Aparat and YouTube.
- Generate useful, new, and user-friendly content.
- Get positive signals from social media.
- Make the most of your site’s internal linking.
- Do not clutter your site with keywords.
- Use the Long Tail Keyword instead of focusing on short keywords.
- Forget about using black hat SEO techniques, such as buying backlinks.
- Constantly publish new and valuable content.
Of course, keep in mind that doing any of these optimizations does not necessarily mean that your site is out of the sandbox! Rather, by doing things that Google considers positive, you are helping Google better understand your site so that you can prove to it that you are worth appearing on the results pages.
The world of SEO is full of unproven and controversial rules that everyone has a different view of. One of the issues that many did not know the reason for before was why new sites do not appear on the results page.
Now that you know the sandbox algorithm, you know that Google does not free anyone from their sandbox; Instead, you should have a pre-determined strategy to compete with good sites that could be your competitors in the future.
In other words, you must be prepared to face the roaring sea of the Internet world and its dangers.