With the increasing penetration of businesses and online stores, the importance of local SEO is increasing day by day. Where are you in the world of startups based on local SEO?
If you lived in the 19th century and wanted to hold a special sales festival for your neighborhood customers, how would you let customers know you have such a plan?
You must have decorated your shop window with beautiful and attractive fabrics, maybe you would have started distributing tracts in the crowded supermarkets of the neighborhood.
Now what if we want to do the same in the 21st century?
In this case, you should be familiar with a topic called Local SEO or Local SEO.
If you have a local business and attracting customers to your neighborhood is more important to you than dinner, you are in the right place.
In this article, we want to open your eyes so that you can get well acquainted with the challenges of local SEO. What? Do you not know what local SEO is? So let’s start a little further and then move on to more important topics like site optimization for local SEO.
Before proceeding, we recommend that you read the article on Google Pigeon Algorithm
What is Local Seo?
Local SEO helps you make your business available to local customers online. This means that if your business operates only in the western part of Tehran, those who live in the west can find you with a simple search. In this way, you can find customers who are close to you in terms of location and provide the opportunity to sell more of your products or services. Like the photo below:
What is the difference between local searches and non-local searches?
Let me show you an example of a local search. If someone searches for the phrase “best SEO company” in Google, they will encounter normal results. But if we change the same phrase to “the best SEO company in Tehran”, only local results (in Tehran) will be shown to you.
In this case, Google realizes that the goal of the user search is to find sites that operate in Tehran, and Google, by providing results related to Tehran, tries to provide a good search experience for users.
User search goal is an important concept that Google has become more sensitive to in recent years, we suggest you read the article What is Search Intent.
Now that you realize that SEO is very important for local SEO, you may be wondering if SEO is important for all sites.
Certainly not. In the next part, you will get the answer.
Why is the importance of local SEO increasing day by day (or even hour by hour!)?
Statistics show that about 46% of searchers are looking for results that are relevant to a particular place or location. Users are now more likely than ever to search for phrases that include the name of a place (for example, the best restaurants in Tajrish)
The good news is that in Local Seo you do not have to compete with all the sites in the world; The sooner you can compete in your small group, the better your chances of success. So you can shine with a principled strategy in your location.
Have you ever wondered where local SEO results are on the results page?
Where are the results related to local SEO?
In a separate section, Google shows users a table of 3 local results. This table is known in English as 3 local pack, which in Persian is as follows:
As you can see, this table looks different from the default results and contains the following information:
- Rating given to the site by users (in the form of stars and the number of votes)
- Exact site or company address
- Information related to working hours
- User experience and opinion about that site (a comment is selected randomly that contains the keyword searched by the user)
As you can see, the appearance of this three-dimensional post has a higher click-through rate than other parts of the page, and if you can be in this pack, your chances of seeing your site and business are multiplied.
Of course, this triple pack only appears when your searched phrase is local, like the image below:
How to optimize our site for local SEO?
After all this talk about local SEO, now it’s time to take action and tell you how you can optimize your site for your neighborhood.
Do not forget the technical health and coding of the site
Many people mistakenly thought that in order to optimize local SEO, they only need to optimize local SEO! what does it mean? This means that they do not think at all that your site should be in good technical condition first of all. Otherwise, any attempt to optimize the site will come to a standstill.
If you want to penetrate to the depths of your site and find and troubleshoot its technical and technical flaws one by one, refer to the SEO technical training page.
Internal SEO optimization is the prerequisite for local SEO success
Everything you do inside your site is many times more important and effective than external work. That’s why we say be sure to improve your site’s internal SEO or On-Page Seo so that your local efforts will pay off on the results page.
Choosing the right target keyword for each page is one of the most important internal SEO challenges. You can face this challenge to a large extent by referring to the keyword research guide in SEO.
Showing in local directories is the best way to be seen in a particular neighborhood
There are a number of directory sites on Iranian sites that list a number of online businesses in one place. For example, on the Fidelio site, there are pages dedicated to restaurants and cafes in different parts of Tehran. By being in these lists, you can be seen next to competing sites, and if you are good enough, you can do better than your opponent.
There are other sites such as Ki Kajas, Snapfood Blog and Site C of Iran that play the role of directory in Iran.
Ask satisfied users to talk about you
There is an unwritten rule in the world of the Internet that if one person talks about a brand, others are encouraged to share their opinion. This means you need to ask your customers and users to talk about your brand on social media. This has two major advantages:
- Social Positive signals are indirectly effective in SEO
- Other users are encouraged to buy a product or service by seeing positive comments
If you see that someone is not satisfied to share their review, take action yourself and post the first comment. This technique is known in SEO as comment marketing. We recommend that you click on it to read the article.
Google Maps Optimize your site
If you are careful, sometimes when you search on Google, information about Google Maps will be displayed to users in the Rich Snippet section. The richer and more complete the information in this section, the more users will trust your brand.
Everything we told you was just a small part of local SEO. Rest assured that if you follow these few tips, you can greatly increase your business in the desired neighborhood to the kingdom.