The core of Google algorithm is heating up day by day! Before the big bang (update in the core of Google algorithm), prepare your site to deal with earthquakes in search results!
“Google algorithm update has caused a 50% drop in site rankings!”
This was the sentence that caused bad fear and trembling in the souls of the site administrators by updating the March 2019 algorithm.
All they did when they heard this was to search for their site’s ranking keywords to make sure their unprecedented efforts to improve rankings were not wasted!
Most of the site administrators’ reaction to these changes were questions that were asked in most SEO forums and blogs:
- Why does Google make so many changes to search results?
- What criteria do the new updates target?
- How to return our site ranking?
Before reading this article, we recommend that you read the Google March 2019 algorithm update to notice the significant changes in search results after this update.
In this article, we want to relieve you once and for all about these crazy Google updates and tell you what Core Update really is and what its high goal is in Google search results. After reading the article to the end, your reaction to hot news such as the scary phrase “Google algorithm update has caused a 50% drop in site rankings!” Will be something like “How great”!
What are the changes in the core of Google algorithm or Google Core Update? What does it do?
Many people think that updating in Google means big changes that change the ranking of results. But it is interesting to know that Google makes small changes in its results every day, which leads the results to a step towards improvement. If we want to divide all the updates in Google algorithms into 2 categories, we come to the following:
- Daily changes in the results that are done continuously by Google algorithms and slightly improve the status of search results.
- Wider changes whose results may affect the ranking of results. In most cases, such changes are approved by Google, and the useful information required by webmasters and content writers is made public. (Like the Panda, Penguin or Hummingbird algorithm)
But there are other types of changes that are only published a few times a year, and with major changes in the mechanism of Google search algorithms, they may overturn the results and position of websites. (May be!). Since the main purpose of these changes is to improve the quality of results, a sudden drop in rank and failure to return to the original position is one of the most important signs of another type of upgrade in Google algorithms.
As you may have guessed by now, this type of update, which usually shows a sudden decline or improvement and is not likely to return to the top 100%, is called an update at the core of Google’s algorithm or Core Update.
Why does SEO happen at the core of SEO algorithms?
When sites decline, their first step is to try to return to the previous rank. But Google advises these sites not to seek to restore their position at all, because the displacement in the results may not have been at all due to the poor quality of their site. In other words, sites that get downgraded may even follow all the recommendations of the Google Webmaster Guidelines, but still experience the bitter taste of being on the second or third page.
The only logical justification for such changes is that other sites have performed better, and updating the results will make these sites more visible.
In fact, in a Core Update, there is no measurable and tangible metric for targeting sites, and instead, Google’s understanding of content has become more up-to-date and accurate. (You can read the story of Google’s robots becoming smarter in the article on Google’s rankbrain algorithm.)
An interesting example from the movie industry to better understand Google Core Update
If you look at the list of the top 250 IMDB movies, you will find that these 250 movies are not always fixed in the history of cinema and change over time. This means that a movie like Batman may be ranked 20th in 2015, but the same movie will fall to 25th in 2020.
So as you can see, the list of the best IMDB movies is changing, but that does not mean that the movies that have fallen to the lower ranks are bad and low quality movies, or vice versa, the top ten movies will remain the best forever. This shift is constantly changing.
The story of the sites is the same after the algorithm update. When an update ranks the top 10 sites on the front page nicely, it does not mean that these sites have provided bad content to the user. Over time, Google’s artificial intelligence becomes so precise that it realizes the quality and value of newer sites and improves the ranking of these sites.
So we can conclude from this comparison that changes in the core of Google algorithm are always redefining the quality of sites.
What are the criteria considered by the latest Google algorithms?
Now that Google has told us that trying to get rankings after a core update is useless, what is the task of our site? Does this mean that we should hold hands and wait to disappear completely from the scene of the times?
Of course not, Google advises us to ensure the high quality of our site content as always. But the question that everyone asks themselves when they say this is, “What exactly does quality content mean?”
Fortunately, Google has not left us alone and in its webmaster blog, has asked questions that help us have a good evaluation of the content of our site. The best starting point for evaluating content quality is to be able to provide comprehensive answers for the following 4 quality groups:
1- Content quality
- Does the content provide us with unique and first-hand information through research and analysis?
- Does the content provide a comprehensive and accurate description of the content topic (covering all sub-topics)?
- Does the content provide us with information beyond the obvious? Gives?
- Is the page title an accurate and helpful descriptive summary of the content?
- Is the content good enough to force you to share it or bookmark it for yourself?
- Is the content eligible for publication in bestselling magazines, books or newspapers?
2- Content specialization
- Does the content create a sense of trust in the reader? (Things like credible source, expertise, or specificity of the author’s resume can build this trust.)
- Does the site where you read the content work professionally in one area?
- Is the content written by an expert?
3- The appearance of content presentation
- Does the content have spelling or typographical errors?
- Does the reader feel that the content was written in a hurry?
- Is the site advertising enough to annoy the reader?
- Does the content display well on mobile?
4- Competitive advantage of content
- Does the content have a competitive advantage over the content of other sites?
- Does the content target user satisfaction or rank in search results?
After these questions, go to the pages that have been downgraded and answer each of the above questions for them. Your answers to these questions can accurately determine the quality of your content.
How does Google understand and evaluate good page content?
Search engines’ understanding of site content is not the same as human understanding of content. Instead of deciding directly on the quality of content, Google bots look for quality signals related to that content. These signals help Google to more accurately assess the quality of site content. For example, the number and quality of natural links given to an article or social media account can be a good signal for Google to understand the quality of content.
It is interesting to note that any major updates are approved by Google Quality Search Raters before they are released to the public. After that, the reports that content quality test experts provide to Google are compared with the results of Google’s intelligent robots, and finally Google can understand how similar these two comparisons are to each other. The closer the machine results are to human results, the better Google’s robots are at determining quality, but if that difference is significant, then Google needs to make changes to the way it perceives artificial intelligence.
If you want to get fully acquainted with how these content quality assessment operators perform and report on Google, we recommend that you download and read the 164-page book on human web page quality assessment for free.
What is the best way to return the rank after the new update of Google Algorithm?
After answering the above questions, the question “How do I get my site back?” One of the most common questions in this case. According to Google, we can answer this question in two ways:
- Short answer: No work!
- Long answer (with a bit of hope): Major updates to the core of Google’s algorithms usually do not target a specific metric, so any changes to your content have no effect on ranking returns. If you have updated your content with the above questions and are hoping for a return, Google has a recommendation for you:
Only after the release of the newer Core update is it possible for the changes applied in the previous updates to return to the original state. But again, this is not a 100% chance and it may never happen!
Any change in the quality of your site content does not necessarily guarantee a return or ranking improvement, and if new algorithms evaluate your content well, you can be sure that the top positions on the results page will be yours in the future.
Before you close this page, in the comments section, tell us how the recent updates to Google algorithms have changed your site ranking? What steps did you take to improve your ranking? Was it able to restore your lost rank?