When it comes to copy content and how Google treats it, SEO experts give us conflicting opinions. Here are the most important questions to help you understand the misconceptions of Duplicate Content.
You want to write an article about duplicate content. But instead of doing it yourself and creating a useful and valuable article, you excitedly choose an article from Google results and copy and paste its content on your site!
Congratulations, the mission was completed successfully. Now we have an article that covers duplicate content well but there is a problem with this:
This content exists on more than one site.
When this happens, that is, content appears on more than one site with different URLs, it is called duplicate content.
Painful facts about the true nature of duplicate content
- Duplicate content does not add any value to your site
- Contrary to popular belief, duplicate content is not just about creating the same text
- Google shows one similar content on the results page. This means that if there is duplicate content on your site, Google will index it but show one in the results.
- Google has not imposed any penalties for duplicate content
- Technical and technical problems on the site are the most common reason for creating Duplicate Content.
- 25 to 30% of internet content is duplicate!
SEO experts comment on Duplicate Content and Google’s attitude towards it
When it comes to duplicate content and how Google treats it, SEO experts give us a variety of opinions. To explore a wide range of different perspectives on Duplicate Content, here are some tips from SEO experts:
- “Copy content is one of the most controversial topics in SEO. “There are different forms of duplicate content that you should be aware of because even a small technical bug on your site can cause thousands of duplicate pages on your site.”
- When you have 3 or 4 similar versions of a page, it is like you are fighting with 3 or 4 other sites for a place. This can make your main content less likely to gain a foothold.
- If you have one or two pages on your site where some of the content is taken from other sites, do not worry at all. The problem becomes acute when the technical problems of your site produce thousands of pages of copy and you do not know your soul.
- Did you know that about 25 to 30 percent of web content is duplicate? Only if the amount of Duplicate Content on your site is high, or you have to think about it, or Google itself will take action and solve this problem for you.
Using the opinions of experts because they are based on experience and trial and error can show us the right way like a compass. What is on the SEO page?
You can meet more Iranian and foreign SEO experts and use their diverse opinions to advance your projects.
What is Duplicate Content and how is it created?
Duplicate content usually occurs for two reasons:
Human factor: Human factor means the way in which the content of sites is intentionally copied from one site to another, such as:
- Other sites that copy your content
- Copy content from other sites
- Landing pages of pages that are in Google Ads
Inhuman factor: We mean the human factor, problems and technical disorders on the site. These technical problems generally include the following:
- Www version of the site with version without www / HTTP version with HTTPS version
- Uppercase and lowercase letters in URLs
- INDEX .html and (Index.php) pages
- Filter products of store sites
- Content that exists in several categories
- Special pages for pictures
- Pages for comments
- Multilingual sites
- In-site search results
3 Simple Ways to Solve Copy Content Problems
Solving copy content problems can be summed up in one thing:
If you have several duplicates of the same type of content, you can solve the problem of duplicate content on your site by introducing one of them as the main content.
Let me introduce you to the 4 most effective ways to solve Duplicate Content problems:
1- Redirect 301
Using a 301 redirect from the copied version to the original version of the content is one of the most common ways to manage duplicate content. When several pages with high ranking potential are combined, these pages are not only no longer competing with each other, but also have a better chance of getting top rankings on the results page. This means that the original version of the content is positioned.
If you do not know what a 301 redirect is and how to do it, we recommend that you read the article What is a 301 redirect academy and get acquainted with the various methods of this type of redirect.
2- Tag “Rel =” Canonical
Using the canonical tag gives Google the signal that a copy of the content is the original version and similar versions do not matter. This means that any score that search engines consider for ranking (such as link validity or content quality) should not be distributed among duplicate versions and only reach the original content (ie it is canonical).
To do this, you must place the “Rel =” Canonical tag in the HTML head section of any page that has duplicate content, and in the URL field, place the URL of the original content with a link from that page. For more information, we suggest you refer to the article What is a canonical tag?
3- Rewinding meta-robots
Using the Novindex tag in meta-bots tells Google not to index the content of the page. As a result, when your page is not indexed, your site’s valuable resources such as budget creep
It does not disappear. The “noindex, follow” tag should also be located in the head section of the HTML page.
Of course, keep in mind that this command does not prevent Google from entering the page. It only tells Google not to put this page in its search results list.
Relating duplicate content to cannibalization and how to fix it
One of the problems that many sites struggle with is having pages of the same nature. For example, suppose we have 3 articles in a category called “Psychological Testing” which, although they deal with different topics of psychological testing, but the nature of all of them is the same. In this case, we say that cannibalization has occurred, if this phrase is new to you, we suggest you read the article What is Cannibalization.
These three articles are considered copy content by Google and because they are constantly competing with each other, they have a low chance of gaining a place.
The most important questions users have about duplicate content
Here are the most important and challenging user questions about Duplicate Content so that you no longer have any ambiguity in this regard.
Is duplicate content always avoidable?
Google has directly stated that almost all sites have duplicate content. For example, when you quote a paragraph of text from someone, you are subconsciously generating duplicate content. So we can conclude that the presence of duplicate content on the site is inevitable anyway, but the thing that should worry you is that the number of this content gets out of control and you are unaware of it!
Why do sites that take content from us rank better than ours?
Short answer: Google probably did not index your content.
Long answer: Some sites are indexed later due to lower budget rates. Late indexing prevents Google from indexing an article as soon as it is published, and while your new page is hidden from Google, other sites put your content on their site. If the site that copied your content has a better budget rate and is indexed faster, your site will rank lower than this site.
Why don’t some sites with duplicate content drop?
For example, news sites are among the sites where a lot of similar news content is seen. But there are many reasons why sites with duplicate or duplicate content should stay high. The most important reason is the high domain credibility of news sites.
When a site has good reputation with Google and ranks first in many words, by placing Duplicate Content, Google will not doubt that site. But it should be noted that even these well-known sites, if repeated, will attract Google’s attention.
How to prove to Google that we are the original owner of the content?
Request Indexing in your console search panel after each article is published. This way, if your content has ever been hidden from the eyes of Google bots, you can notify Google bots of your new content by submitting an index request. Resistance