Evidence shows that Google is adding more and more space to rich snippets. Now that the future is moving in this direction, you have to choose whether you want to move parallel to Google or vice versa?
When it comes to SEO, old and proven methods are always the first thing that comes to mind.
Link building, producing quality content, working on social media, etc. are ways that few dare to question.
But think about this for a moment:
If all sites are to use these techniques, then how can we surpass them and be better than them?
Here the importance of new tricks shows itself. Let us illustrate this with an example.
Suppose you want to rank well in a phrase like “SEO training”. If we assume that we have done all the common optimizations (such as internal and external linking) in the best way, we still need to persuade all users to click on our site.
Now you are ready to face the angel of saving your site!
Rich Snape, Competitive Advantage to Shine on Google Results Page (Proven!)
A snippet is a section that shows you summary information on another topic. The word Rich also means useful and practical information on the subject. In combination, the rich snippets are spaces that contain useful and practical information about the search term on the search results page, which are displayed separately and in special boxes for users. In the image below you can see an example of a rich snippet:
Rich Snippet makes your site look different from other sites on the Google results page. This means that in addition to the result we are always used to (a title, site address and meta description), we also see a series of additional information that can be attractive and useful for the searcher.
Let’s go back to the same example of “SEO training”. By searching for this phrase, you will see that in addition to showing Rich Snape frequently asked questions, Google also shows the podcasts published on the website of SEO teaching Academy.
By showing both of these rich snippets on the first page, the SEO teaching Academy site takes up more space in the Above the Fold space of the results page, which means that the CTR click rate is significantly increased. Can
The future of those rich snippets!
It is interesting to know that humans physiologically react to new and different subjects, and this is why they click on it quickly when they see a different result. This means that these dedicated spaces are inherently useful to your site, whether the user clicks on them or not.
More examples of Google Rich Snippet in Persian
Let me show you more examples of Rich Snape to get a good idea of its potential.
By searching for the phrase “SEO books” you can see the list of SEO books with scrolling capability.
By searching for “SEO”, you can see a list of SEO definitions with scrolling capability.
In one of its core updates, Google added the Frequently Asked Questions (FAQ) feature in Persian. By doing this, you will find some phrases at the end of each result with a list of frequently asked questions with answers. The following is an example of this Rich Snippet:
What is the indirect effect of Rich Snippets on SEO?
We talked above about the fact that rich snippets increase clicks due to their different atmosphere. The thing to know about this is that more clicks to today will increase the CTR rate and this criterion will become a positive signal for Google in the long run.
More clickthrough rate Another advantage is that it also increases your site traffic. By increasing the input in a phrase, your chances of improving your position increase even more, which means that just by adding Rich Snippet to a page, you can also improve that page’s ranking.
(We suggest you also read the site click-through rate article to better understand the importance of Rich Snippet.)
How should we add Rich Snippet to our results?
Now that we are well aware of the tremendous importance of these amazing snippets, we want to answer the next question. How to add them to the site?
In order to add rich snippets to your pages, you need to be familiar with a concept called data structure. In short, data structures are a series of codes that you add to tell Google what a page is about, what its features are, and what parts of those features it should show to the user. For example, if you have a page about
If you want to learn Structure data from zero to one hundred, there are several ways:
- To get acquainted with different types of data structures and examples of related snippets related to it, refer to the Google Developer page of various types of data structures. (See photo below)
- See the article Common Mistakes About Data Structure to learn about the challenges of this topic from Google.
- To put structured data codes on the site, you need to be a little familiar with programming knowledge. In the SEO technical workshop, we explained how to add these codes to the pages of the site.
- If you have added these codes to your site but you are not sure if they are correct, see the Google Data Structure Test Tool. This tool analyzes your pages and shows you where there is an error.
Last word: Open a special account on Rich Snippets.
The important thing to know about Rich Snippets is that over time, Google will provide more dedicated space for this information. The reason is obvious, these magic boxes can meet the needs of users in the shortest time, and this is exactly what Google is looking for in the past, present and future. Now you have to choose whether you want to move parallel to Google or vice versa?