Principles of using title tags; 8 tips to increase your click-through rate

The title tag is the most attractive image of the content of your web pages. Show a decent image of yourself!

Ever wanted to shop around and buy a new product without looking at it? In this case, usually if a new product catches your attention, you first look at the specifications on the product and then decide to buy. The same is true in SEO.

When we search for a phrase on Google, we see links in the search results page in blue with a larger font than the rest of the page content. These words are the page title or Title tag in search results; A sentence that describes the exact content of the page.

The page title tag has a great effect on our SEO and we can influence the amount of traffic to our site by defining the title tag correctly. For this reason, we must persuade visitors to choose our site among other Google results by observing the tips and principles of SEO and creating the necessary attractiveness in the title tag.

In this article of SEO training
We provide you with a complete guide to writing the title tag correctly and correctly, an example of standard html, the number of acceptable characters and common mistakes in using the page title.


An example for a deeper understanding of the title tag

When we ask someone about their job or profession, the possible answers will be:

  • My job is free!
  • I am an SEO expert.

Freelance work covers a wide range of service and technical occupations and cannot be accurately predicted. But when the answer is SEO expert, we are given complete information in a short answer. The title tag is the short and relatively complete answer given to users’ questions by Google bots. The title of the page is in the form of a more detailed definition as follows:

The title tag is a part of the site’s HTML code that displays a summary of the page content and is more popular with users due to its SERP display.

The following image shows an example of correct HTML coding using the page title:


In what ways does the Title Tag transform the SEO?

The purpose of users searching the Internet and searching for different phrases is to find a logical answer or solution. The title we choose for the page is the shortest and most complete answer we provide to users.

The title tag is responsible for transmitting the content of the page in the form of short sentences to users and Google bots, this tag is one of the most important parts of our site that will have a direct impact on inbound traffic.

Here we want to review the most important effects of Title Tag:

  • Increase CTR or click-through rate

When users search on Google, they choose the result that has the closest and most attractive answer to their search term. Proper use of title tags has a direct impact on increasing incoming site traffic from Google.

So we have to create the best possible page title due to the limitations of the characters and in combination with the target keyword. The term for the correct and attractive page title is called Eye catching.

  • The negative impact of title tags on SEO!

In the past, title tag techniques were used in a way that easily deceived search engines. But it is no longer easy to deceive Google bots. For example, if you use too many words in the page title, the words will not be fully displayed in the search results.

Failure to display the full title will lead the user astray and convey a different understanding of the purpose of your page to the user and as a result will have a direct impact on the SEO of the site. Also, if we repeat the keyword or keyword stuffing in the title of the page several times, we may even be penalized by Google bots and fall to the bottom of the Google results pages.

  • Show title tag in search results (SERP)

Website pages are displayed in search results and made available to users using title tags perceived by Google bots. Therefore, they also directly affect the incoming traffic and user experience of the page.

  • Impact of page title on social networks

When we republish a page link from a website on social media, the title tag has a direct effect on attracting the audience and clicking on the shared link. Although for any social network it is possible to use specific meta descriptions that are compatible with the environment of the same network and focus on the meta description tag, but still the title tag will be the most important factor in attracting visitors to the site.


8 Common Mistakes in Using a Title Tag That Everyone Duplicates

Contrary to popular belief, writing a proper and principled page title is not an easy task. One mistake can lead to many misconceptions. Here are 8 common mistakes in understanding and using the page title. To learn more about SEO misconceptions, you can refer to the Common SEO Mistakes page.

1- Always pay special attention to the length of the sentence

The optimal number of words to create a title tag is between 50 and 70 characters, but putting a large amount of information in 70 characters is not an easy task. Therefore, observing this number, regardless of attractiveness, attractiveness and conceptuality, still does not have a positive effect on the incoming traffic of the site.

The following image shows an example of the difference between the correct use of the number of words in the title tag and how it is displayed by search engines:

2. Beware of duplicates

Just like when we have very similar content on several different pages, if the titles of two different pages are very similar, we have practically created duplicate pages. The non-repetition of the page title is very important and the title of each page should be unique. We can use the Google Search Console tool to check for duplicates in the content or title tag of a web page.

3- Excessive optimization has the opposite result

In the example of asking about people’s jobs, over-optimization is similar to the situation in which a person introduces himself as “the best teacher in the country in teaching mathematics.” Over-optimizing the page title tag is something like the following image:

If we use all the keywords and the most complete descriptions in the title tag at the same time, we have behaved abnormally from Google and there is a possibility of being penalized by this search engine. Optimal use of the title tag always depends on two important points:

  • Use keywords with short descriptions without creating keyword stuffing
  • Mention the name of the brand or business

The following image is a good example of this situation:

4.Note the cannibalization in the title tag

If you focus on more than one keyword when writing a title tag, different pages of your site may compete with each other for similar searches on Google. In this case, Google does not recognize which page of your website ranks higher than users’ search. This is called cannibalization.

If this happens to you, you may be ranked for more than one page for a particular keyword.

5. Use local SEO in selecting the title tag

If you are a restaurant owner and you prepare the best fried chicken in Valiasr area, use the same phrase in the title of the site page. For example, “Buy the best Valiasr fried chicken – KFC fast food”

With such an approach, we inform our professional activity to Google and the audience, and we will gradually see its positive impact on the SEO site. If you want to better understand the relationship between the title tag and local SEO, we suggest you read Google Pigeon Algorithm article.

6. Be a head and neck higher than your competitors

Using numbers, asking questions and presenting statistics are good ideas to make the title of the page attractive. It is better to add visual and audience-friendly charms to your content when writing the page title tag. Items such as:

  • Use of numbers
  • Ask an important question
  • Use striking words like the best
  • Use quotes and brackets

Which sets us apart from other websites. This will make us look different among the dozens of links displayed on the results page.

7. Put precise and clear descriptions in the title tag

Once we have selected a suitable and SEO-friendly title for the page that has good feedback from users, we can use more accurate terms in describing the pages. Of course, using more descriptive and informative descriptions and information should not be seen as spam sites.

Using more descriptions will explain to potential users what the specialized content of the page is about and will increase the credibility of your website in the long run.

8. The meta description and page title should be closely related

Title tags and meta descriptions are both displayed in search results and are one of the most important factors in attracting users to the site. We need to make a logical connection between the page title, the meta description, and the page content.

With such an approach, content data (structure data) is observed in all sections, and in addition to Google bots, users will have a better experience in using the site.


Google changes the title tag in certain circumstances!

If the site page does not have a title, Google will create a title tag at its discretion. Even in special and exceptional circumstances, we may notice a change in the title tag some time after a page is published. Why?

Google engines change the Title tag according to the terms searched by users and the perception they gain from the content of the page. This change is in order to better understand the content for Google bots and respond better to users. Therefore, the importance of producing quality content should be emphasized.

Concluding remarks

As a final conclusion, the title tag is like a beautiful door that you put in the entrance of your garden or house. Produce the best possible title for the best impact on the SEO site, increase natural traffic and improve the position of your site.

We also recommend that, in addition to the above, always consider updating the content of the page and the title tag using the data available in the Google Search Console. Google is crazy about updating your site content.

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