In a simple definition we can say; The pigeon algorithm examines the phrase searched by the user and gives the closest and best suggestions if the phrase refers to a local location or business. In order for your site to be one of these suggestions, you must first know the performance of this algorithm well.
Remember Noah’s ark? After building his large wooden ark, Noah commanded that any animal, male or female, enter the ark. Have you ever wondered if Google intends to do the same?
Google’s algorithm ship is full of animals such as pandas, penguins, hummingbirds and more. But Google did not put all these animals together for no reason, in fact Google wants to make Internet users get a good search experience. Another of these animals, or rather birds of prey, is the Google algorithm, the Google pigeon algorithm or Pigeon.
Careful reading of this article will help you to have a good understanding of the pigeon algorithm and its impact on local SEO, but if you do not have enough time to study, we suggest that you watch the entire content on this page by watching this video.
What exactly is Google Pigeon Algorithm?
To easily get acquainted with the mechanism of Google Pigeon Algorithm, you need to pay more attention to one of the searches you have done so far! What do we mean? I’m sure you have experience searching for a local business on Google. For example, it has happened to me a lot to search for phrases like “coffee shop near me”, “restaurant near Valiasr” on Google.
The results that Google has shown me in most cases have completely met my needs. But what is behind these useful and valuable Google results that show me each search by location? Yes! Google Pigeon Algorithm.
Location, Google’s new ranking metric
Let’s look at it another way. As you know, the mechanism of Google search engine is based on content. It doesn’t really matter to Google if the content you need is text, image, audio, video or anything else; In any case, Google always tries to show the best and most relevant results to the user.
Before the introduction of the pigeon algorithm, a kind of content was felt and it was nothing but location! But in order for Google to be able to use its new content (location) properly and provide the best results to the user, it built an algorithm and named it Pigeon.
It is interesting to know that Cyrus the Great used pigeons to send secret news to different parts of her vast country.
If you look at this chapter again, you will see that Google Pigeon Algorithm has a great impact on local SEO or local SEO. In fact, the introduction of Google Pigeon caused local searchers to change their approach. If you do not know anything about local search engine and local SEO, our next topic is dedicated to this category.
What is Local SEO?
If you remember, in the past, a series of magazines called “Top Courier” was distributed in homes. The main purpose of these magazines was to introduce you to all the local businesses close to your location.
For example, all restaurants, schools and beauty salons near your home will be listed in this magazine along with contact information. These local businesses are an example of what Google has put in its search engine today using the pigeon algorithm.
For example, if you are looking for restaurants near your place, you no longer want to flip through magazines to get acquainted with these restaurants. Just open your browser and search for anything related to businesses close to your location.
In this case, Google will provide you with the address of all of them along with important information such as photos and customer comments. This is the power of local SEO! in other words;
Local SEO helps you introduce your business directly to the same customer or user who lives in your neighborhood.
Who is a Local Searcher?
Suppose you are a user who lives in the Tajrish area of Tehran. By searching for the phrase “pool in Tajrish”, the user expects to be offered only pools by Google that are closer to the Tajrish area.
This user is the local search engine because in the search term he specified “Tajrish” as the location. In fact, the search term refers to a location that may even be far from the user’s current location.
In many cases, the user does not even state the desired location in the search, but the search term refers to a local business. For example, someone who searches for a phrase like “traditional restaurant” is looking for the closest and best restaurant with this feature in the search results, and in practice has done a local search.
Now that you are familiar with the local search engine, we need to examine the relationship between the Pigeon algorithm and local SEO.
Why is local SEO so important?
According to statistics released by the MOZ site, the amount of local searches
It is increasing day by day. In fact, Google, seeing the high importance of Local SEO to users, has to make changes in its ranking process.
Your site may rank fifth with a keyword phrase, but with Google’s local algorithms, it ranks higher or lower. This is because when it comes to local SEO, many of the factors that were previously effective in SEO lose their impact and are replaced by other factors.
When a search term refers to a location or a local business, factors such as distance, business hours and ease of access are even more important than the credibility of the site or the content on it.
How does the pigeon algorithm work so well?
To answer this question, we need to tell you about the nature of pigeons. A pigeon is a bird that can carefully examine details regardless of spatial orientation; This is a feature that allows Google search engine to find relevant and desirable sites among thousands of indexed sites and show you the same results you expect. (Of course, the useful and valuable results that Google shows you are sometimes beyond expectations!)
In addition, the performance of the pigeons as a group speeds up the search process, and given the capabilities described in this algorithm, speeding not only does not reduce the quality of the content provided, but also increases its accuracy. For example, if you search for “German universities”, you will never be shown Italian universities.
What changes did the Google Pigeon update make in SEO?
1. Helping local businesses
One of the changes that Google aimed to introduce with the pigeon was the introduction of a position-based algorithm. In fact, Google wanted to organize the results it shows to the user in such a way that the results are ranked by location or region.
Google’s move helped local businesses improve their site’s local SEO to make it easier for them to find their target customers.
2. Personalize search results
As you know, Google has always tried to show relevant and required results to users. In the past, searching for the phrase “pool” in Google would show you dozens of results, now with the help of Google Pigeon algorithm, these results are reduced to 10.
These 10 results are actually personalized according to your location, and this makes your search easier and faster to reach your target content.
The image above shows the search results for the phrase Restaurant in London, and the image below shows the search results for the same phrase for a user in Chicago.
3. Change in the appearance of Pack results
One of the most important changes made by applying Pigeon Algorithms was the change in the appearance of the results page (SERPs) and especially the results of Google Pack. To see this change, look at the image below.
By searching for the phrase “electric” in both images, Google has shown similar results to the user; But with one big difference! In the photo on the left, 7 results are shown for him.
Google has dubbed this type of show a “weekly pack” that dates back to before the pigeon algorithm. But in the image on the right, only three results are shown, which is the “new triple pack” after applying the pigeon algorithm. The results you see in the pack of 3 are optimized according to the user’s location.
As mentioned earlier, Google Pigeon’s algorithm has been most influential in local SEO. So stay tuned to us to introduce the best practical solutions to improve the site’s local SEO.
What factors are effective in gaining a position in local search?
Numerous factors are considered by the pigeon algorithm that will affect your performance in local results. Here are some of the most important ones.
1- Register your site in Google Map
One of the most important factors in positioning you is Google’s understanding of the physical location of your business. Due to Google sanctions for Iran, it is currently not possible to use Local Business, but we can register the physical location of our business in Google as a user.
This can be done both through the web version of Google Maps and through the mobile app, and you will only need a gmail account to register a new point. Be sure to fill in the name, field of activity, image, working hours and contact information carefully.
To do this, right-click on the desired point and select the Add a Missing Place option. Fill in your business information as shown below.
2- Enter your name, address and phone number in all pages of the site
Google bots have the ability to understand your contact number and address, so it is one of the best spaces for the site to enter the site’s footer information, which is repeated everywhere. This allows Google Pigeon to easily track your site.
The fact that this information is the same as the items on the Google Map will increase your chances of getting a better position and display in the Google Pack. In addition to the information in the footer of the site, it is recommended that your site must have a contact page where all your contact information and exact location on the map is specified.
3. Submit your site to local Directory Websites
Directories are resources that show you a list of sites dedicated to a business by city or region. In fact, the introduction of the pigeon algorithm has been unparalleled in attracting users and increasing directory traffic because it has led many users to these sites by position segregation.
For example, for restaurants, we can mention Fidilio and Foursquare sites, where users’ scores are displayed even in search results.
4- Take advantage of users’ comments and questions and answers
If you have created a specific page for your site or business on Google Maps, users will be able to comment on the quality of your services in that space. One of the key parameters affecting local SEO is the same user comments on your company’s Google Map page.
Encourage your customers and contacts to comment on your business and answer other people’s questions well in this section.
5. Use the Eskimo markup language
Schema is a collection of microdata that, when added to your site, adds a more comprehensive and comprehensive description to your site, and Google displays this additional description to users in search results. In fact, using the Eskimo language, you speak Google in your own language. This means that Google Pigeon’s algorithm also understands what you are saying and ranks your site better.
For more information and success in local SEO, we suggest you refer to the article What is local SEO on the website.
Many sites dropped to the bottom of the results page by applying the pigeon algorithm. On the other hand, with this update, some sites received a better ranking from Google and saw the improvement of their position.
Adhering to SEO standards and knowing the pigeon algorithm will help you to compete with old and big competitors active in the Internet in your field of activity. This algorithm is an ideal opportunity for local businesses and can play a big role in your success.