Google’s Freshness algorithm, the missing piece in the SEO puzzle

SEO is like a puzzle made up of many missing pieces. Many people prefer to look for pieces of the puzzle that are not difficult to find, but keep in mind that even without a piece, the puzzle is not complete.

Linking techniques and keyword usage, Panda and Penguin algorithms are some of the topics our ears are used to hearing, but among these missing pieces, some are much harder to find!

There are some topics in SEO that many webmasters are unaware of, while knowing them can turn your SEO upside down and provide a good user experience.

Google’s Freshness algorithm is one of the missing pieces of the SEO puzzle that few people are looking for.

It is interesting to know that the impact of this algorithm, at the time of its final introduction in November 2011, was such that Google officially announced; Content novelty algorithm has changed about 35% of search results. Google’s announcement sounded like a bombshell, so many SEO and content production experts decided to pay more attention to Google’s Freshness algorithm.

Before we fully introduce this algorithm, we have a special offer for you, the video below is an accurate and valuable summary of the content of this article, which in 6 minutes the algorithm will teach you the freshness of the content and its impact. If you do not have the opportunity to read the text, watching this video can be very interesting.

In this chapter, we want to look for this missing piece, scrutinize it, and try to gain a better understanding of its mechanism.


What is the Freshness Algorithm?

If you are planning to buy a car online, the most important thing to consider is the price of the car. Then open your browser and search the price of the car you want in Google to get more detailed information before buying. You will now see a series of sites on the results page, each with a different number in its title:

  • A site that shows you the latest car day prices
  • A website that priced the car a few weeks ago
  • The site was last updated a few months ago

Which site are you clicking on? Surely your choice will be a site that has more up-to-date content. This choice simply expresses the concept of the Freshness algorithm.

In fact, it can be concluded that Google, using the content freshness algorithm, considers the date of publication and content updates as a very key criterion in determining the position of the site.


Why did Google introduce the content algorithm recently?

The main purpose of this algorithm is to emphasize more on the freshness of the content, because Internet users are always happy with the latest information. In some areas, such as news and politics, the importance of this issue is even greater, and people working in this field should consider keeping their content up to date more than anything else.

The former director of Google Search says about the reason for designing the content algorithm recently:

In the first place, content such as news, politics, and trending topics that are most searched on the Internet needed to be ranked higher based on newness. After all, who would want to know how old Justin Bieber’s first girlfriend was in 2005?

In a word, it can be said that Google loves up-to-date and new content and introduced the Freshness algorithm to satisfy users who are looking for new content.

In addition, one of the main reasons for the release of the Content Novelty Algorithm was that webmasters updated their articles so that over time, new users would not have to use old site content. We suggest SEO teaching article entitled How to use old site articles for SEO Read.

Many old articles on the site lose their value over time, but still have high traffic through Google. What is the best thing to do in this situation?

On the other hand, the introduction of this algorithm created new ambiguities for bloggers. One of the important questions was whether producing new content alone can increase a site’s ranking? The answer is that just as writing a good article alone can not improve your site ranking, producing up-to-date content does not guarantee any site improvement. Indeed;

The thing that makes Google consider your site up to date is the signals it receives from the user.


What factors increase the ranking in the content novelty algorithm?

When Google enters your site, it travels like a spider to different parts so that it can analyze the positive signals and use them in ranking the site. With the implementation of the Freshness algorithm, the metrics that Google takes from your site become more important. But what are these criteria?

1. It is better to increase the user’s time on the site over time

The point about how long a user stays on the site is that Google doesn’t just care about the user’s first entry; But the visitors’ subsequent visits also affect the ranking of the site. For example, if users spend an average of 2 minutes on your site in the first week after publishing content, this amount should increase over time, ie, after three months, this number should be closer to 3 minutes.

A gradual increase in the time a user spends on the site signals to Google that the content on the site is still fresh.

One of the practical ways to increase the time spent by users is to constantly update the content of the page. In this method, sections are added to the main article at short intervals, or with the addition of user comments, the volume of content and the time users spend on the page increase.

2. Get links from sites that have new content

You may have heard that every link given to your content is a positive point. But it is interesting to know that Google even examines the source that gave you the link; This means that if the site you linked to does not have up-to-date content at all, the content freshness algorithm will also reduce your site’s Freshness score.

In general, getting links to older pages on your site will not diminish the standard of content freshness in them because there are still pages that link to your content. Now, if these links are from sites and pages that are themselves new and useful, it will be much more valuable.

3. Continuous and targeted link building is valuable

The best strategy for building a backlink is to link to a constant number of different sites. For example, if you receive high-volume backlinks for a week, but then you are not given any links for a month, you have adopted an inappropriate method of obtaining backlinks. In this case, Google may identify your links as spam.

The best solution is to try to bring your old site content to life! To do this, you can share your previous articles on social networks to refresh the old content of your site with newer links.


How to use the content freshness algorithm for the benefit of SEO?

Now that you have some useful information about the basics of the Content Novelty Algorithm and how to increase the Content Novelty Algorithm rankings, it is time to use this algorithm to improve your SEO. We suggest you use the following 4 methods:

1- Update the site-rated content

Prioritize those articles that have a high number of impressions and inputs and are ranked on the results page. Try to update these articles with new statistics, quotes, images and useful changes.

2. Take the lead in content production

Sites that operate in the field of news, cinema, music and current events should always try to provide the user with the information of the day more quickly in front of their competitors. If your site is the first source of daily news, you will send more users to it.

3. Receive positive social signals

One of the criteria to which Google’s Content Novelty Algorithm is very sensitive is the positive signals from social networks. So try to share your articles or content on social networks related to your business and link to your site from them. If the content you publish on these networks is ubiquitous, wait for your SEO to go down.

4- Do not delete the publication date of the articles

Clearing the history of articles is associated with high risk. Case studies have shown that the date of publication of the content is one of the things that Google pays a lot of attention to. If you are looking for the best results from the Google results page, it is better to keep the content of the page updated instead of changing or deleting the date.

One conclusion and a few points

Perhaps the first thing we can tell you as a conclusion is to always try to keep your site content up to date; But while Google is always looking for fresh and up-to-date content, this advice may not work in some cases!

A conclusion can be useful when it helps you with everything. So it is better to consider the following important points:

  • In the first step, get to know your user well.
  • Then create content based on his needs and behavior.
  • If your target audience is more interested in reading the latest trends and news of the day, always keep your content up to date.
  • If you have users who are just looking to increase their information level, Evergreen Content can be your site’s winning card.
  • To ensure the performance of your site, balance between new and evergreen content on your site so that you can make a wider range of different users happy.


Leave a Comment