The main task of the Hummingbird algorithm is to examine the searched phrase and understand its meaning. In addition, Google uses the knowledge graph to provide results related to the concept searched by the user. The purpose of this algorithm is to create a good sense of search in the user.
What is the Hummingbird Algorithm? And what effect does it have on SEO?
Suppose a friend asks you a question about the best restaurants in Tehran. Although you have been to several good restaurants, you do not have enough information about it. What is the first thing you do? That there is no question! Type your desired phrase in Google and by clicking on the search button, the list of the best restaurants along with photos, addresses and customer comments will be provided to you. Think to yourself how well Google understands what I mean!
The main purpose of the Hummingbird algorithm is to understand the meaning of the search term
If this article is difficult for you to read, you can see its contents in a 7-minute video. In this video, the hummingbird algorithm and its operation are fully described.
Has Google Search always been so good at understanding meaning?
If you remember, in recent years, when Google’s algorithms were not yet so smart, it was not at all easy to get the answer to your question. For example, you could do a Google search for your phrase or question, but the first results you get are spam and irrelevant pages.
These sites used black hat SEO techniques to deceive Google and users. Dozens or even hundreds of annoying pop-ups were playing with your psyche when you first opened Google.
But Google did not give up, and by turning on its algorithm factories, it completely destroyed the spammer sites that were at the top of the results pages. But what algorithm was able to show this good move well and show only the results that the user really needs?
The arrival of the Hummingbird algorithm at Google Zoo
Suppose two years ago you wanted to write an article about the Hummingbird Algorithm. You had no choice but to repeat your keyword (hummingbird) several times in the text to be seen in Google results. This will prevent the user from communicating well with your text and thus reduce the quality of the content.
Excessive repetition of the keyword phrase in the content caused Google to use the meaning and concept of the phrases instead of focusing on the keyword to show the results the user needs. The Hummingbird algorithm was a solution that Google introduced in August 2013, and it used it to understand what its audience meant by search results. It can be said that one of the most important algorithms of Google to increase the value of white hat SEO techniques
The same chicken was a hummingbird.
For example, to know how old an actor is, you no longer need to ask Google your full question. Take a look at the photo below:
By searching for the phrase “age of Shahab Hosseini”, we can see that Google shows us the exact result (44 years) quickly and at the very top of the page; This exact answer means that Google has understood what we mean and the question “How old is Shahab Hosseini?” Type in full.
Another interesting point is that in addition to Shahab Hosseini’s age, you can see information such as a short biography, information about the family, honors and important awards of this actor on the right side of the page. In fact, Google provides other interesting information that it thinks might be useful to you. Google has an account of your weather!
Why is this algorithm called Hummingbird?
As you know, the names of Google products have always had a special charm, and the choice of letters Panda, Penguin and Hummingbird is no exception to this rule. It may be interesting to note that Google has taken great care in choosing the name of this algorithm; Because the hummingbird is actually a bird that is known for both speed and accuracy.
In addition to the real world, this bird examines your text very carefully and quickly in the world of web and web pages, and by identifying the words of the family and synonyms, it tries to introduce the closest results to the user.
In addition, if you try to put a lot of keywords in your content using Keyword Stuffing, you will be severely penalized. But let’s take a closer look at the goals of this algorithm.
What is the purpose of Google Hummingbird Algorithm?
We want to tell you a big secret! The goal of algorithms such as Panda, Penguin, Rankobrin, and… is to understand behavior and gain user satisfaction. The Hummingbird algorithm is no exception to this rule and tries to show the user the results he is looking for by understanding the meaning and concept. But it does not end there; Because Google even displays information that the user is not looking for in an attractive way to arouse the user’s curiosity.
SEO means, a good sense of search
Let us illustrate this with a simple example. When you do a Google search for “milk quality”, the results you get in the top rankings are useful information that Google knows is important to you and will come in handy. In other words, Google no longer displays spam and irrelevant results for your search purpose, using data from its Hummingbird algorithm.
In Persian, the word milk has different meanings, but Google has used the terms that appear next to it to determine exactly which milk you are saying. The Hummingbird algorithm helps Google understand the effect of words on each other and display results based on the concept produced.
Now if we do a Google search for something like “tap speed” we will find that the results will be significantly different. In this case, Google understands that you mean the lion is the king of the forest and shows you the results based on this new concept.
What does this mean? This means that Google understands what you are looking for, knows what you are looking for, and exposes pages that meet your needs.
Perhaps you are wondering how Google understands the purpose or purpose of its user? This is a very good question, and we intend to take it under a magnifying glass. To answer this question, you need to be familiar with the two concepts of knowledge graph and Google semantic search.
The Knowledge Graph Google
Google, with its knowledge graph, can provide you with other information that may be relevant or relevant to your search. For example, suppose you want to know what movies an actor has acted in. Here, Google, using its knowledge graph and sites like Wikipedia and IMDB, in addition to answering your question, also provides you with all the additional information such as the awards of this actor.
Understanding the thematic relevance of pages requires sophisticated algorithms that Google has been able to implement. Knowledge Graph tries to understand the relationship between topics and web pages and provide you with a summary of what you need based on the information gathered.
The content boxes that appear on the right side of the search results page are usually the product of the knowledge graph.
For example, the image below shows the search results for the phrase “Asghar Farhadi” and as you can see in the image, part of this information has been collected from Wikipedia, part from IMDB and part from other web pages.
You add to Google’s knowledge graph day by day by clicking on the sites you see in the results; Because these results were information that, in addition to being relevant to your search term, is also very interesting. In fact, Google adds to your knowledge and yours from your behavior!
This shows that Google will be able to understand the conceptual connection between the two pages of the Internet. This is exactly why in external link building strategies
We will pay special attention to the similarity of the subject of the two sites.
The second valuable and important concept for understanding user behavior is the ability to search semantically. Conceptual or semantic search is more than a word-for-word search. In semantic search, the focus is not only on the words searched, but also on their meaning. This eliminates the need for you to use a single word in the search box to get your answer.
The example of milk speed and milk quality mentioned above confirms this feature of Google. Now imagine that you would like to order a meal from Senso restaurant.
Even searching for “Senso Fast Food” will show you the results of “Senso Restaurant”. In other words, the Hummingbird algorithm is aware of the semantic similarity of the words restaurant and fast food and has been able to understand your meaning well. Just like the figure below:
Now that you are well acquainted with these concepts, we need to take a step forward and tell you how you can improve your site SEO by following the criteria of the Hummingbird algorithm so that you can make the user and Google happy at the same time.
Improve site SEO using Hummingbird algorithm
If you remember, we said that one of the key goals of the Hummingbird algorithm is to improve user satisfaction. But to achieve this goal, Google must record a series of information of user behavior in its system. The good news is that you can improve the SEO of your site by following the rules set by Hummingbird. But what should be done for this?
1. Use a variety of keywords and descriptive phrases
You should not keep repeating a keyword in the content of your site or the text of your articles; Rather, use synonyms and long tail keywords. For example, when writing about Asghar Farhadi, you can use phrases such as “the only Iranian director to win an Oscar” to convey your intended meaning to the user and Google, without constantly repeating the name of this director.
Using synonyms or whole family also increases your chances of getting keywords spread and ranking. For example, the terms car / car, gift / gift, buy / sell from Google convey the same meaning and can replace each other in the text of the page.
This is called conceptualization in content production. Conceptualization technique with all the standards that must be observed when writing the content of the article or product, you can professionally in the workshop of SEO strategy and content production
Learn at SEO teaching Academy.
2. Use standard notation (Schema)
In order to understand the meaning of your content to Google, you need to speak to it in its own language. This is Google’s markup language, the use of which has a great impact on improving the SEO of the site and makes search engines more easily communicate with the site and better understand it. Definitely a better understanding of the site pages is in your favor and will make you get a good ranking in search engines along with the rules of search engines and other SEO principles.
The image below is an example of a video markup that includes the title, description, display address, video duration, release date, dimensions, and poster.
Google uses various algorithms to try to understand the subject of the page. Now if you use the bookmarking system, it will easily understand whether this page is about introducing and criticizing the film or a space for selling the film. Standard markup helps you to submit various pages such as article, product, movie, recipe, restaurant, event, training course, etc. to Google and place important information such as title, price, year of manufacture, inventory status, etc. Specify.
Standard markup is part of the coding and design of your site and is not visible to the user. Marking standards and how to implement it in the SEO technical training workshop
It is fully reviewed and taught.
3- Reduce the bounce rate, and increase the user’s time on the site
You may have heard so much about the importance of the user experience that repeating it may upset you. But let me tell you again! If you want your site to be well-positioned by Google and, on the other hand, to welcome the Hummingbird algorithm, pay attention to your audience behavior. How about
Try infusing your site with infographics, videos, and even simple sections like graphs, charts, graphs, and quotes to reduce your site’s bounce rate and convince your user to spend more time on your site. To better understand this concept, we suggest what is the Bounce Rate article
The Rank Brain algorithm, which is directly related to the hummingbird, tries to examine the user’s behavior when searching and to estimate their satisfaction with the results. One of the most important factors for Google is the user’s time on the page.
If the time interval between the user entering your site and searching for the same phrase or concept in Google is very short, it means that the user is not satisfied with the content of the page.
There are a variety of techniques to increase the user’s time spent and show their satisfaction with the content of the page. Some of the most important methods; Increasing CTR, Comment Marketing and Video Marketing are in the SEO Professional Techniques Workshop
They are fully trained.
Hummingbird and the future of internet search
Why do you think the future belongs to that hummingbird? The answer is simple. Because Google is getting smarter and smarter, and with updates to the Hummingbird algorithm and ranking, it promises to revolutionize Internet search.
Of course, while Google’s Hummingbird algorithm, like Panda and Penguin, has no direct effect on the Google results page (SERP), this algorithm has targeted exactly what Google has been looking for for years; It means understanding the behavior and gaining user satisfaction.
The term SEO no longer stands for Search Engine Optimization, but its meaning is now more similar to Search Experience Optimization; That is, optimizing the search experience for the user.