In this first article we will learn what green content is and when we need it. In the next step, we will get acquainted with the principles and tips of evergreen production.
Which is more attractive to you, the beauty of the wild rose or the evergreen pine?
Content production is done for different purposes; Sometimes our main goal is to attract the maximum attention of users and penetrate their hearts and souls, and on the contrary, sometimes we seek a deep and long-term relationship with the user.
A type of content that is designed to respond to users and is not time-dependent in nature is called evergreen.
When you publish trendy content on your site, after a while you will see that its traffic has an upward and growing trend at the beginning of publishing, but over time, this traffic becomes less and less. Note the following:
“Do we always have to produce green content?” What features should a content have that we call green content? “What is the difference between green content and evergreen content?”
Wait, it’s still too early to ask these important questions. Before these questions, let us understand the concept of Green Content with an interesting metaphor and example.
Suppose you go to a flower garden to buy a beautiful plant and you are looking at different types of flowers and plants with different storage conditions. At first you may be attracted to the beauty of a flower called wild rose, but it does not take long for you to realize the transient beauty and longevity of this flower by gathering the necessary information about it. In this situation, you give priority to buying a plant such as pine, which is a four-season plant.
What is Evergreen Content?
Some of the titles we choose to produce content can be a reference for a long time to meet the needs of users. Questions that do not change over time. Consider, for example, a topic such as “Pre-Revolutionary Football Champions”, which always has the same answer and provides consistent information to the user. So this article is in the category of green articles.
Evergreen content can be an article, image or video. This content is valuable to a wide range of audiences and its meaning does not depend on a particular event or season. But what features should this content have in order to ultimately satisfy the user to read it?
The most important feature of a green content is that it is permanent and continues to meet the needs of users as time goes on. In other words, green content should always be up-to-date and up-to-date with constant updates. Of course, updating content is another topic that is very important in SEO; For a deeper understanding of this technique, see Content Novelty Algorithm.
Do we always have to produce green content?
The evergreen nature of trees such as pine is a good feature for the garden; But doesn’t this beautiful garden need fruit trees in addition to green trees?
Sometimes, in addition to producing green and lasting content, we also need to think about writing quarterly articles such as talking about trends, statistics, and up-to-date news; Because these types of articles can help meet the needs of our site content audience. In other words, producing immortal content is the golden key to user satisfaction, but its permanent secret is to produce seasonal articles.
Given the importance of evergreen content, you might think that producing content for topics that are short-lived is futile. But if you think a little about user satisfaction, this problem will be solved for you. Because the needs of users are usually not summarized in one mode and there is a lot of variety.
The ever-green content is not the right measure of quality!
Keep in mind that being evergreen is not a measure of content quality, why? Let’s use a simple example.
Persepolis football team is participating in an important match in the Asian Club Cup, the news and images related to this match are very valuable and many people will be looking for it, but such content can never be called evergreen. In contrast to the history of the club and the initial idea of its formation, it is also valuable content, and since it does not change over time, it is an evergreen content.
Green content does not always meet the needs of the user, so green content does not necessarily mean that it is valuable, and vice versa!
So as you can see in this example, understanding the purpose of the user search is more important than green content; That means you need to identify what content your audience needs. Then give him the best answer based on that need.
Targeting search was one of the concepts that Google recently introduced, to understand this new SEO trend, we recommend that you read the series of articles on new SEO techniques 2019.
3 practical ways to produce evergreen content
The pine tree is commonly known as an evergreen tree. But what makes this tree always green?
In the short answer, we can point to factors such as planting tree seedlings in suitable soil, having enough light, how to maintain and irrigate it in a timely manner.
To write a lasting content, we also need to follow certain principles that are very similar to maintaining a pine tree. Here are some tips to help you create an evergreen content:
1 – Choose a green, plant theme with needle leaves
The first thing that always invites the reader to read your content is the subject of the article; As a result, the ever-green theme can draw users to your content more than anything else. In other words, the most important feature of a lasting content is the title for which it is chosen. So to write a lasting content, we must first choose the right green topic.
Imagine creating a page on your site about the daily dollar rate. Which title do you think can help keep content green?
- Price $ 20 August 98
- The price of the dollar today
The first topic is about a specific date that has fixed information and figures and will never change, but the second topic not only does not help the content of our site to be green, but also changes every day. So writing an article on this subject will never make your site green.
2 – Link building, the strong roots of the immortal content tree
Timely watering and feeding play an important role in strengthening the roots of a plant and thus keeping it green. In other words, the survival of your plant depends on proper nutrition.
But in the story of content production, how can we nurture the green tree of our content and strengthen its roots?
Link building! Yes, enhancing pages with internal and external links is the best way to keep it fresh and up to date. Getting new links to an old page to Google bots shows that this page is still valuable.
In the white hat link building article of seo-teaching Academy, you can get acquainted with the healthy and popular methods of Google in link building.
3- Content freshness, the green branch of your content plant
An old tree needs pruning of its stems to stay fresh and green forever. In other words, the content creator must check the up-to-dateness of his content from time to time, even after the publication of his article.
The secret to having an evergreen article is constant updating.
In order to have a lasting and useful article in the pages of our site, we must keep it green from time to time by editing and adding different text and image sections of the article.
Let’s understand content keeping up to date with a better example.
Suppose you wrote an article months ago entitled “History of Persepolis football team”. This article is a “green content” for you as well as for users.
Now, during the last season and with the championship of this team in three football cups held in our country, a new event has been added to the history of this team. In this case, by updating this news or linking to similar pages, you have updated your content and informed Google of the novelty of your article, in other words, by doing this, you will maintain and edit your article properly. Keep it green forever.
Is green content different from evergreen content?
Yes, the most important difference between them is their longevity. Evergreen content is an article that stays valuable forever. But green content is articles that will be valuable for a long time but not always.
For example, when we produce an article about the “10 best-selling movies in the history of cinema” we will have valuable and green content that may be attractive to our audience for several years, but over time and updating the best-selling movies, our content is new. Loses himself. Unless we rewrite and update it and keep our content green forever.
Last tip: Do not sacrifice user satisfaction for green content
Evergreen content production helps us maintain the value and effectiveness of our content activities for a long time, but if all our focus is on this type of content, we may overlook the day-to-day needs of users. Finally, we suggest that you always keep these points in mind:
- If the essence of your content is not green, do not try to make it green by changing its expression and spelling.
Pay attention to the daily needs of users and news and events that are considered in a short period of time. This type
- of content will help a lot to attract new audiences and ultimately guide them to the site’s green articles.
Green content is not the end of the story, keeping it fresh is even more important than producing content. Because
- you can easily lose the position you have gained with the presence of a new competitor.
Now it is your turn to reach the green garden of your site like a capable gardener and take a step towards having it green forever. After reading this article, you can go to the content production and SEO training course page to see what effect content improvement techniques have in practice. By the way, if you have experience in producing green content, let us know the effects of this valuable content on your site.