If you’ve never heard of a crawl budget, congratulations, your site is in danger of not being indexed!
First of all, let’s turn the familiar conversation that is repeated in the minds of many SEOs into text:
Webmaster: Every time I post new content on my site or update a section, I only realize that Google has not yet indexed these changes a few weeks later!
Google: Didn’t I tell you not to waste your site budget on 404 redirects and pages in vain!
SEO: What budget?
Google: The same budget I have to use to index pages is a creep budget.
Webmaster: Does the creep also have a budget? How do I find out what makes my site creep budget down?
This is where the story of the formation of a concept called the Crawl Budget begins for us.
What does Crawl Budget mean in SEO?
Crawl budget refers to the number of pages that Google bots index on your site over some time (for example, one day). Your site budget is usually determined by the size and number of inbound links to it.
Budget or crawl rate is the amount of attention that Google crawlers pay to your site. The more attention you get, the more pages your site will be crawled and indexed.
You must be thinking about how to get the most Google attention to your site… But please do not rush. Crawl rate optimization is an interesting and important issue, but we need to learn more about the Crawl Budget mechanism to do it right.
Why do search engines charge crawl rates for sites?
Let’s take a few steps back and talk about Google’s core mission:
Delivering the best content to the user
For Google to carry out this difficult but valuable mission, it needs to give a score to each site and, based on this score, select the best one and provide it to the user. What is the first step to scoring?
The first step is for Google to enter those sites (crawl on them!)
So we can conclude that:
Allocating funds for creep enables Google to prioritize creep rates. The better this prioritization is, the fairer space for different sites to compete on the Internet.
What does Google think about creep budgets?
Let us explain to you the concept of creep rate:
“First of all, the creep rate is not something that worries you. If we assume that the content will be crawled and indexed immediately after release, then it does not make sense to worry about creep rates.
If the number of pages on your site reaches several hundred, complete crawling of these pages is obvious and routine. “Determining what content to crawl on when should be a concern for large sites with a large number of pages.”
Google does not suffice with this explanation and, for a more detailed examination of this concept, introduces us to two new criteria.
How is the required budget of each site determined?
Google uses two factors, Crawl Limit and Crawl Demand, to determine the budget required for each site:
1.Crawl limit/host load: How many crawls can our site server resources withstand?
As you know, every time Google crawls a page, a request is sent to the server to access the site resources. If these requests are sent too much by Google bots, the site server resources will not respond to all of these requests, and as a result, the site will crash (or so-called down). How does Google know how much crawl capacity our site has? In 2 ways:
- Server bug symptoms: Google bots’ requests for crawling by the server have encountered problems several times
- The number of active sites on the host: If your site is running on one of the shared hosts and there are hundreds of other sites active on these hosts, and your site is large in terms of content and pages, then your crawl rate is very limited Will have.
- If you are in this group, it is better to use dedicated hosts to increase your creep rate and improve page loading speed.
2. Crawl demand/crawl scheduling: Which page is worth crawling (or re-crawling)?
This value is measured based on the following factors:
- Page popularity: How many quality internal and external links are given to this page, and how many keywords are in it?
- Content freshness: The content of the page is updated several times
- Page type: For example, compare the category page with the terms and conditions page. Which one is more likely to change content?
- To learn more about the concept of content freshness, you can refer to the article on the Google freshness algorithm.
Why multiply Crawl Budget?
It may have happened to you that you are updating some of your site’s content, but after you published it, Google crawled and indexed this change a few weeks later!
In some cases, even these changes are always hidden from Google and are never indexed. What is the problem?
Your site has a crawl rate. By comparing the following two cases, you will understand the importance of a healthy budget for your site:
- Best Creep Budget Scenario: When you add a page to your site, you expect Google to index that page intelligently and quickly, without you having to ask Google to fetch that page. The faster this process happens, the faster you can get content from newly added (or updated) pages to the site.
- Worst Creep Budget Scenario: If you are wasting your site crawl rate, Google bots will not be able to crawl your site effectively. For example, they may focus more on pages of the site that do not matter to you.
- This means that some of your target pages may never be recognized by Google. If Google does not recognize these pages, it will not be able to crawl and index them, in which case, it will be impossible to receive organic traffic using Google results.
Do you see where this scenario is going? Your SEO may be ruined in the blackout!
Now let us prevent this catastrophic scenario by introducing several methods.
8 Irreparable Mistakes to Optimize Your Site’s Creep Budget in the Worst Way!
“Creep budget optimization” means making sure that no budget is wasted on our site and that any creep that Google algorithms make for our site is used for a specific purpose (such as indexing an important landing page).
Fortunately, we have reviewed the crawl budgets of many sites, and we can confidently say that most of them suffer from similar problems. Simple but important problems that can cause your site to run out of money.
Common reasons for wasting creep budgets include:
3.Existence of product filtering parameters in the URL: Store page addresses sometimes have parameters that the user uses to filter the product. For example, address https://www.example.com/toys/cars?color=white. Make sure that these parameters are not accessible to Google and crawl. Otherwise, you will have to spend extra money to index it.
4.Duplicate Content: Pages whose content is the same or very similar are called duplicate content. Duplicate content, pages with identical titles, and duplicate tag pages are some of the most common. Copy content is usually ranked low in terms of indexing priority, so it does not make sense to use the budget to index them.
5.Poor quality content: Pages that contain little or no content should either not be placed on the site as much as possible or, if they do, should not be accessible to Google. These pages can end up like your site budget but do not add any value to your site!
6.Broken or redirected links: Broken or redirected links can confuse Google bots like an infinite chain of links. The more confusion, the more money is wasted. As far as possible, either does not use them or use them by the principles and the right way.
We recommend that you read the articles What is a Broken Link and What is a Direct 301 for a deeper understanding of these two concepts.
3.Wrong URLs on the sitemap: Your sitemap is the most important access crawler for Google bots. If your sitemap is full of Broken or Redirected pages, Google will crawl them incorrectly. We recommend that you do not include 3xx, 4xx or 5xx redirects in the XML map of the site as much as possible. Check your XML sitemap regularly to make sure:
- Pages are not worthless.
- Target pages are present.
6.Pages with low loading speed: Pages with low loading speed or never load hurt your site’s Crawl Budget. Because this signal to Google that the site’s servers can not do well the request of Google’s smart bots. As a result, Google reduces creep rates so that requests can be processed correctly.
7.Lots of non-indexable pages: If your site has many non-indexable pages, you are crawling Google. Some site pages are not indexable.
8.Unprincipled link building structure: If your site’s general internal link building structure is dishonest, Google’s attention span may not be properly distributed in different parts of the site.
For example, if you gave ten links to the question and answer page but only five links to the product category page, the question and answer page need more attention from Google. Surely you know that this is a mistake! Because the category page is more important than the question and answer. One of the most important issues in white hat SEO is the internal link building. To better understand what we mean by moral link building to white hat SEO link building article
The most important questions that users have asked about the site’s crawl rate (but no one has answered them!)
In this section, we will put the most important questions that have been asked on the web about creep rates, but no one has answered them as a conclusion for you. The answers to some of them are in the content of the article, but here we want to review them briefly and usefully:
1. How do I increase the crawl rate of my site?
Google has made it clear that there is a direct link between the Page Authority page credit and creeps budget. This means that the more credibility a page has, the more budget it has for Crowley. So if you want to have more budget, you need to strengthen your page or domain’s credibility. To strengthen your domain reputation, the best starting point is to look at the article Domain Enhancement to get fully acquainted with domain enhancement methods and techniques.
2.What effect does site speed and the number of errors have on the Crawl Budget?
According to Google, a high-speed site is a sign that its servers are healthy. As we said in the Crawl Limit section, server health is one of the signs of higher creep rates. The opposite is also true; if the request to the server has many errors, the creep rate will go down.
3. Is creep an influential factor in SEO?
A high creep rate does not affect improving the position on the results page. Google uses 200 factors to evaluate the quality of sites, and while a crawl rate is essential to ranking, it is not a factor in ranking.
4. Can I use the canonical tag to better crawl my site?
It is good to mention the difference between creep and index here. Using the canonical tag gives Google bots a signal that the page is not indexed. But you should note that understanding this issue from Google’s point of view requires creep, and we can say that using a focal tag does not affect creep. Do we suggest you read the article? What is a canonical tag?
Now it’s time for your valuable comments. What experience have you had with your site’s creep rate? How did you solve the problems that Crawl Budget created for you? Sharing your experience may save another SEO’s life.