What is Anchor Text? And what effect does it have on the value of the link?

Links are usually placed on a text or image. If the link is text, the phrase that is linked to the target page is called anchor text. In fact, the value and credibility that is transferred to the target page depends on this phrase.

If you use the Internet, whether you are a simple user or a professional webmaster; One thing is always true of you: you “search”. Usually on Google, sometimes on other search engines!

Searching for different words and phrases is almost always done with the intention of finding the answer to your question or finding a solution to a problem. Now the question is: which of the millions of search results do you click on? How do you know which of these links is behind what you are looking for?

The one that tells you which results to click on is called Anchor Text. In simpler language, we are talking about the same text that is different in color from the round and cut text and can be clicked.

Using the anchor text correctly and choosing the right words or sentences for it will have a great impact on the SEO situation.
In the following, we want to provide you with a complete definition of anchor text, how to use it, different types, applications of anchor text and additional tips in this field. Stay with us.


What exactly is an anchor text?

The word anchor may seem strange and meaningless at first: the word Anchor means anchor and Text means text. But the subtle point is that Anchor also means to introduce or present, and is also referred to as live TV presenters. Anchor text is the text that introduces our website to the audience in one sentence, and at the same time, like an anchor, its job is to connect and strengthen the connection between the user and the website.

Anchor Text is the clickable part of a search result or webpage that is usually seen in most browsers in blue with a line below it. If you have already clicked on it, it may be displayed in purple. But this is not limited to search results pages, and generally any clickable text that takes you to another page is called anchor text.


How to create an anchor text?

To create an Anchor Text, we need two things. The first is a page on the Internet (target link) and the second is a word or sentence whose job is to introduce the content of the page. Note this HTML code:

<a href="https://seo-teaching.com/">seo learning<a/>

Such code has been used in writing the main page of the website. Visual representation of this code, the word free SEO training
Clicking on it will take us to a page with the same title in Websima Academy. Here is the link websima.academy/seo-tutorials and our anchor text is nothing but the word “free SEO training”.

Introducing different types of anchor text

Depending on the term used, anchor texts come in many forms, each with its own strengths and weaknesses. Which type is best for you depends entirely on where you put your link and what you want to do with it. Here we will briefly mention the types of anchor texts.

Exact Match: Our text may be exactly the title of the target page or the focal keyword of that page. For example, on a culinary education site, the phrase “Caesar salad” can take us to a page that contains information about how to make Caesar salad.

Partial Match: Sometimes our anchor text contains the keyword with the changes. For example, on the same cooking site, the text “Prepare Caesar salad as quickly as possible” can be an example of a half-and-half adaptation.

Branded: If your priority is to introduce your site or company, you can put your company or brand name in the Anchor Text section and, depending on the need, direct the user to a page of your website. For example, use the name of your restaurant (like Caesar salad in Brazil) and link the text to the same Caesar salad making tutorial page if you wish!

Naked Link: In this type of anchor text, the link itself is also used as a link so that the website address may remain in the reader’s mind. The clickable phrase websima.academy is an example of an untitled anchor text.

Unspecified (Generic): Unspecified anchor text has nothing to do with the above types and can be a very simple and general text such as “click here”.

Using Image Links: It should be noted that browsers display the Alternate Text image as an anchor text if the linked images are not loaded. Therefore, it is always better to prepare and write the replacement text with all sensitivity and accuracy when using images.


How to write better anchor texts?

The answer to this question is very simple: go to the main point in a concise and specific way. Your website is going to add value to its audience, and Anchor Text is the main tool for showing that value to the user. Be natural and do not combine your keywords with complex and sometimes irrelevant sentences! We recommend that you do not use full sentences in your anchor texts.

The simpler and more eloquent your text is, the better.
Anchor texts that comply with the principles of SEO or so-called SEO-Friendly have these four characteristics:

  • They are simple and clear
  • Are related to the target link.
  • Their keyword density is low
  • They are not generic.


What is a simple and clear anchor text?

There is no definite formula for the number of standard characters for writing an anchor text, but it is best to keep it as short and specific as possible. Always keep two things in mind when writing this text:

  • The target page should be described in the best and most honest way.
  • Users should be encouraged to click on the link.


How to write an Anchor Text related to the target page?

Search engines have become increasingly intelligent since their inception and have found ways to find out how anchor texts relate to page content. If the search engine detects that the anchor text and the target page are well-related, both the linking page and the receiving page will have a good chance of getting higher rankings in the search for the topic.

Apart from this, it is important that the general theme of the website work is relevant. If a coffee shop website has content that contains links to how to make coffee, Google would be better off with links to zoological sites!


What effect does keyword density have on the performance quality of anchor texts?

After the latest Penguin algorithm update, Google is looking for keywords in anchor texts more carefully. If there are many links within the site content with the same Anchor Text, Google suspects that the links may not be real and were created solely to deceive users.

Having internal links in the content of a site is great, but be aware that the anchor text of your texts should be natural and at the same time different so that they are not recognized as spam by Google.


How not to corrupt the links?

So far, we have mentioned some of these cases. In short, the content of the links should be what is written in their anchor texts, and anything that gets you off track will be to your detriment. Things like:

Spam cheats use links
Use anchors for unspecified texts (phrases like “click here”)
Excessive use of different keywords in anchor text
Use fake and deceptive expressions to lure users to the link (phrases like “Private photos of spouse ***”)
Manipulate HTML and CSS code and change the color or remove the line below the anchor texts (so that users do not see them as links)
They will make your links inefficient, and worse, Google may find them unnatural or even dangerous. The abnormality of the links is measured by the Penguin algorithm and if it detects it, your site will be penalized by Google.


At the end…

Being honest is always important, and it becomes even more important when it comes to SEO. Today, search engines, especially Google, have become much smarter than being fooled by deceptive methods and so-called black hat SEO. So in the process of building a site and producing content for it, we recommend that you always use standard methods and rely on content quality and functional design to promote your site in search pages.



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