Google’s new approach to image search is a golden opportunity for sites that want to receive through inbound images. This becomes interesting when we know that we can double the chances of our site being seen with SEO images or alt images.
In 2013, Google made a major change to its image search engine. With this change, users could view quality photos just by clicking on the results page, and download them if needed.
In other words, users could download images from sites without logging in.
You must be thinking to yourself, “How great?” But it was more complicated than you think!
Viewing the full image on the results page, although very easy and straightforward for users, was a disaster for sites that owned these images! Why? Because other users did not enter the reference site to see them, and this means that their organic input from Google was reduced.
Getty Images, one of the leading online retailers of stock images, reacted to Google’s move by suing Google for violating site administrators’ copyright laws. This complaint was in fact the beginning of another change in the mechanism of Google Images.
Whisper the creation of text replacing the image or alt image
After much litigation, Google finally announced via Twitter:
“Today we are changing and updating our image search section to help users more easily access useful sites. “This means that we have to remove the View Image button from our image results page and keep the View button unchanged instead, so that searchers can see the desired image in the content inside the site.”
Result? Google’s new approach to images (ie, clicking on a site to view the full image) is a golden opportunity for sites that intend to receive through input images. This is interesting when we know that by following a series of rules in the text alternative image or image alt, we can increase the chances of our site being seen through Google Photo Search.
If you want to know more about possible future SEO changes, we recommend that you take a look at the series of articles on the latest SEO techniques.
So if a question like “Does SEO of images have any effect on ranking?” Like a lamp constantly shining in your mind, we must say yes with complete certainty and confidence. In the following, we will understand what this change is like and how we can use SEO images for the benefit of our site.
alt text How was the alt text born?
Prior to 2000, the World Wide Web (W3C) Commission decided to enact humanitarian laws for Internet users as the Internet became more widespread. The main goal of this movement was to make the information available on the Internet accessible to all human beings. But there was a big challenge for this committee, and that was that the images and visual elements on the web could not be understood and used by the blind!
Guess what happened in the next step?
Alt tag feature Image was born! This feature was used in audio speaker systems. In this way, all users, even those without visual impairment, were able to understand the content of the page. But image replacement text is not only for blind users.
Google bots; Say hello to the blind of the web world
Google bots are still a kind of robot and need human help to fully understand the content of the pages. In other words, Google crawlers are like blind people and can not do as well as humans in identifying video content.
Now that you are well acquainted with the birth story of the alt tag, we want to get to the heart of the matter.
What is Alt Text? A more technical look at the use of alternative photo text
The alt text attribute is a (preferably) short description of 100 characters per image. When you want to put an image on your site, you can (because it is not mandatory!) Use alternative text to make the image content comprehensible to Google algorithms.
That way, when someone searches on Google that matches the text that replaces your image, your image will be visible in the image search section. The user can enter your site by clicking on the photo.
It is important to note that the text descriptions that replace the images on store sites are slightly different from the images in the articles
Where can I find the alt tag?
Here are three simple steps you can take to begin the process of preparation for mediation.
Hover over the photo with the mouse
Right-click and hit Inspect
In the page code section, find the image you want
3 Important and Valuable Images SEO Images to Know
If we want to briefly tell you the most important uses of the alt tag in images, we come to the following 3:
Adding Alt Text to images is one of the most important principles of accessing content on the web, as visually impaired users can use visual audio systems to understand the content of images and use useful Internet information like a normal user. .
If, for any reason, a full image is not loaded, the replacement text will be visible where the image is. Therefore
Using alt tags allows Google bots to have a more complete understanding of the content of the page and to provide these images to search engines in a more efficient way in the Google Images section.
What is the feature of image replacement text in WordPress?
If you use the WordPress content management system, you must have encountered the following page:
In WordPress, you can write a URL, a title, a caption and, most importantly, an alternative text by adding any type of media, such as an image. Among these factors, the first 3 factors are mostly used by users, but alternative text, in addition to user use, is very important for search engines.
Why should you care about the SEO of your site images? 1 misconception and an example of its violation
The debate over the impact of alternative text on SEO is not over. Some believe that the effect of this factor is so small that not adding it does not change the chances of gaining a higher position. But another group believes that when the images on our site have optimized alternative captions, more signals are sent to Google bots, which increases the chances of appearing in text or image search pages on Google.
Do you still doubt? So with an example we will clarify this importance for you.
One of the misconceptions about using alternative text is that many people think that Alt Text optimization is only effective when the user enters an image search or Google Images and clicks on the image, but it is interesting to know that according to predictions, the changes The new Google is going to show the user more images in the results page (SERP).
For example, if you search for the phrase “SEO books” on your phone, you will see that in the first place the image of SEO books is shown to the user:
Below we searched for a key phrase such as “What is a 301 redirect” and saw that one of the images in the article is displayed as an indicator on the results page. Now suppose that if we did not do a good optimization for the images in this article, two things would happen:
- Google did not provide an image for this article at all
- The image shown did not match the keyword phrase.
If you want to learn more about SEO misconceptions, we have an interesting suggestion for you:
Google has posted a series called Misconceptions about SEO as a video on its YouTube channel. To make things easier for you, we have compiled these videos as an article in the category of common SEO mistakes. Reading these articles in full is the least you can do to increase your SEO knowledge.
What should a photo alt look like in practice?
Now that you are well aware of the importance of alternative photo captions, it’s time to roll up your sleeves and take action! Here we want to show you a picture and consider 3 modes of good, bad, average for it.
The following image is one of the photos used in the articles of Websima Academy:
How to write alt tag for your articles? 10 practical, useful and concise tips in SEO images
According to Google, results ranking algorithms use 200 factors to analyze and evaluate the quality of sites, one of which is the correct optimization of alternative text or Alt Text. With the changes that Google has made to the results page, especially Google Images, the issue of SEO images and receiving input from image search is becoming more and more important.
Our important tips for optimizing your SEO include the following 10:
- Write a suitable alternative text for all the photos you upload to your site.
- Consider up to 100 characters for image description.
- Your description should be an accurate, complete and useful description of the photo
- If you want to use keywords in alternate text, remember to do so with great sensitivity. For example, use synonyms and words of the same family.
- It is best to include your SEO title in at least one of the alternative descriptions of your images.
- Do not use the phrase “photo of…” or “an image of…” in your description.
- Add alternative image text to Site Buttons Images.
- Your Alt Text description is not the same as your SEO title.
- To describe the photo, try to use natural language as much as possible. Write it as if you are explaining the photo to someone and someone can paint the photo by reading this description!
- Remember not to use Keyword Stuffing in any way.
If you want to get acquainted with more forbidden methods such as keystaffing, you can see the most important and most common of these methods on the Black Hat SEO page.
Closing remarks; Image optimization continues
Selecting and writing the right alternative text for images plays an important role in Google understanding its concept and subject matter, but it is not enough to gain a place in search results. For more information on image SEO, we suggest you also read the articles on reducing image size and the role of images in article SEO.