What is the Bounce Rate?

What does Bounce Rate mean and in Google Analytics what is the definition of Bounce Rate and what does it mean for Google or other analytics sites like Alexa?

In part 1 of the article, we are going to talk about the meaning of Bounce Rate, or stay tuned to SEO teaching.


What is Bounce Rate and its general definition

Bounce means “jump” or “jump”, although it also means “bounce” and “Rate” also means “rate” or “rate”.

So in answer to the question of what is Bounce Rate, we can easily say that its literal meaning is jump rate and its definition is as follows:
Refers to the percentage of users who see only one page of the site and then leave the site for any reason, and the lower the percentage, the better and does not depend on the time of the visitor on the site.

Bounce rate is one of the most important factors in SEO as well as user experience.

Of course, this definition above is not complete and the complete and correct definition of bounce rate will be stated below.


Other meanings of right and wrong Bounce rate

Of course, other meanings have also been translated into Persian, some of which are correct and some of which are incorrect. (Of course, this is the opinion of Pouria Ariafar)

Another meaning of Bounce Rate can be correctly referred to the escape rate, exit rate, user repulsion rate or user escape rate, although the amount can be used instead of the rate.
But in my opinion, the coefficient of return or the rate of return is a wrong meaning that even in some famous articles on Persian sites, these wrong definitions are seen.


Bounce rate in Google Analytics

What is Bounce Rate? We defined it in general at the beginning of the article, but the definition of Bounce rate is a little different and more accurate from Google Analytics point of view.

Interaction means interaction, and now we will briefly mention what Interaction involves:

  • Pageviews
  • Event
  • Transaction

If only one of the above three elements occurs by the user, a bounce rate will be generated in Google Analytics. Basically, every user has at least one Pageviews when they see a page.

Of course, there is a condition for what kind of events it is and it makes the way of calculating the bounce rate a little more complicated, which we will mention more in future posts.

I definitely suggest you read the Bounce rate article in Google Analytics to better understand this part.


Bounce rate on Alexa site

The meaning of Bounce rate from Alexa’s point of view is no different from the meaning we gave in the first paragraph. According to Alexa, if a user sees only one page after entering a site and then exits, a bounce rate occurs.

But the important question is how Alexa (Alexa.com) site perceives this user behavior (user leaving the page)?

According to Alexa, with the help of a series of partners, as well as Alexa Toolbar and other methods not mentioned, it calculates the bounce rate.

From my point of view, the bounce rate that Alexa shows is highly estimated and has a high error rate, because the traffic from the phone is increasing every day and the Alexa site is not able to detect this huge traffic.


Meaning Bounce in Email Marketing

You must have used email marketing tools such as mailerlite, mailchimp, and و and noticed that they show us several types of bounce in these services that are different from the bounce rate we defined above.

Bounce in email marketing means how many of your emails were not received due to technical problems with the received server, temporary or permanent invalid email, and to the recipient.

  • Hard Bounce: Indicates the number of emails that have permanent problems and the email will not reach its destination. For example, the recipient may enter an email address that does not exist at all, or the domain of which the email server no longer provides services.
  • Soft Bounce: Indicates the number of emails that have temporary problems and the email has not yet reached the destination, for example, the recipient’s email server may be temporarily down or the destination email inbox may be full.

In my personal opinion, the jump rate of these two high criteria should be kept below 2%.

I hope you have made the most of this article, which is part of the Google Analytics tutorial. It is expected that after reading the article What is Bance Rate, you will be able to understand its meaning in different places.

One question, how much is your site bounce rate? What do you think about this factor? We are happy to send your experiences to us and other visitors in the comments of SEO teaching site.

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