If you work in the field of website or SEO, you have probably heard the term redirect for once and the question of what is redirect has come to you. In a nutshell, redirecting means moving users and search engines to a different URL. This means that the user searches for an address in the browser and you redirect it to the desired address. Before we take a closer look at redirection, the use of redirects, and the difference between the two major redirects 301 and 302, consider the following example.
You live in a big house with two entrances, A and B. For some reason you do not want to greet guests at Entrance B. So you create a path that leads the people who enter from entrance B to entrance A so that you can greet them there. In fact, you redirected the guests from door B to door A.
Now that you know the meaning of redirect, the question that probably comes to your mind is what is the use of redirect and when should we use redirect. First of all, you should know that we do not have just one type of redirect, and based on the way we transmit users and search engines, redirects are divided into several categories. In fact, we have different types of redirects, the most important of which are 301 redirect and 302 redirect.
As we said, using redirect, we move both search engines to the new address and users. From the user’s point of view, both types of redirects do the same thing; Because both methods lead the user to the target page, and it really does not matter to the user whether we use a 302 redirect or a 301 redirect. But for Google’s robot, it’s very important what kind of redirect we used.
So you, as an SEO expert, should be very careful when redirecting what kind of redirect you use to be subject to the positive effect of redirect in SEO.
We at SEO teaching have already talked in detail about 301 redirect and its impact on SEO and how to do 301 redirect. Be sure to read that article and it has over 100 comments and has all the important codes. But in this article from SEO teaching SEO training series, we will get acquainted with the definition of 302 redirect, we will learn how to use it, we will examine the difference between 301 redirect and 302 redirect, and finally we will teach you some common mistakes in redirecting. So stay with us until the end so you can learn how to use 302 Redirect correctly.
What is a 302 redirect or a temporary redirect?
An important example for better understanding:
Suppose you have repairs at entrance B for a limited time, during which time you must direct guests to entrance A. But after the repairs are completed, you also use input B independently. In fact, you temporarily redirected the guests, which is called 302 redirect.
In the web space, you may want to make one of your pages inaccessible to visitors for some reason (such as changing the design of the page). But in order for your users and customers to have access to the content they need, you temporarily redirect this page to another address. By using a temporary 302 redirect, we announce to Google that we do not intend to make the page inaccessible to users forever. So Google continues to index the old URL and keep it in the results.
The difference between a 302 redirect and a 301 redirect
We all know that Google is a very strict creature and does not give credit to any site or page. So when you tell Google that a page has been redirected to 302, since you used a temporary redirect, no value or credit is transferred from the source URL to the new URL; In fact, the difference between a 302 redirect and a 301 redirect is that a temporary 302 redirect does not transfer value, which makes its use more limited and not very suitable for site optimization, but it also depends on what it is used for. However, except for a few limited cases, it is not used much.
Redirect 302, if done properly, will not harm your SEO site; But it will not have direct value for your SEO. However, incorrect and inappropriate use of 302 redirect will damage the desired page and reduce the incoming traffic of the page and will lead to a drop in the ranking on the Google results page.
A practical example:
Suppose you are the manager of a store site or the project of such a site as an SEO expert. Now some of your site products can not be sold for a while (for example, if you have a site for selling books, the previous edition of the book may be finished or if the site is for selling clothes, some products may be seasonal and you can not sell them for a limited time Show in the store). What should you do in this case? Is it logical to remove this page from the Google results page? While for the rank that this page now has in Google results, you worked hard and took the time. Another way is to redirect customers to another page (for example, a similar product screen or a product category screen) until the product becomes available again, and actually use a redirect. Now do you think it is possible to use a permanent 301 redirect and transfer the value of this page to another page forever? Certainly not. Because this redirect is temporary and we want to use the same page again after a while. So we should not do anything to lose the credibility and rank of the source page. So let’s look at a 302 redirect. Using a temporary redirect, we notify the Google search engine that we intend to use the source page again and should not delete the value and rank of the page and move it to a new address. So the page related to that product remains in the SERP, but whoever clicks on it will be redirected to a new address.
Of course, the above are pretty specific, but here are a few more examples that might help:
Suppose you have a Note 5 product that is no longer produced and a series of searches are related to this word, in this case no 302 redirect is recommended, no 301 redirect is suggested, no Novindex meta is suggested, no delete and delete product is suggested No 404 and 410 errors are suggested. The best thing to do is to leave the page alone and insert a series of similar products next to that non-existent product, for example, show the latest phones in the Note series.
Redirect Applications 302
As we said, the applications of Redirect 302 are much more limited than Redirect 301. Redirect 302 is only used in certain cases, and all of this is for when you intend to redirect temporary users; Like the example above or situations like this one. In addition, a 302 redirect should be used in the following cases.
- A-B Test: Website designers, SEO professionals, and especially those involved in digital marketing, often use the A-B test. They use this method to check the performance and design of the page. In many cases where A-B testing is required, users can be temporarily redirected to another page using a 302 redirect.
- User Feedback: Another 302 redirect application is when you want to run a new page you created on a trial basis and analyze user feedback about that page. In this case, 302 redirect is used due to temporary transfer of users. This way you can check the feedback of new users and customers without affecting your page rank in the SERP. Then you can analyze and compare the results and make a decision.
Just as when your home address changes, you notify your friends to send mail and mail packages to a new address. Send to your new address so you do not lose a user and do not lose.
Introducing tools related to redirects
You can use the Link Redirect Trace plugin in Google Chrome to see if your page has been redirected or not, and if so, what kind of redirect. Using this tool, you can easily find out whether the address you entered or the link you entered was redirected or not.
You can also use this free tool to analyze your site and check which of your site pages has been redirected. Also, if you are using a WordPress site, you can use the following plugins to easily redirect pages.
- Redirection plugin: This plugin is used to redirect 301 and check for 404 errors.
- Simple 301 Redirects plugin: This WordPress plugin is only used for 301 redirects and is very good and easy to use.
- SEO Redirection Plugin: This plugin helps you use both 301 and 302 redirects.
Common redirect errors
- Using a temporary redirect for different versions of the site: One of the mistakes that has a negative effect on SEO is to use a 302 redirect to redirect different versions of your website. For example, to redirect seo-teaching.com to https://seo-teaching.com, you must use 301 Permanent Redirect. Because this type of redirect is permanent and is not going to change. In the article Redirect 301 SEO teaching, we talked about these cases with a complete and general example.
- Using a 301 redirect after creating a new page: If you create a new page, it is possible that before you redirect the previous page, Google crawlers will index the newly created page as a completely new page without previous validity and the value of the previous address Do not transfer it to him. Since your most important goal from Redirect 301 is to transfer value and credibility to a new page, we suggest that you first use a permanent 301 redirect and then create the content of the new page so that the optimization of that page is observed and you are not harmed.
- Two page redirects with different content: Although the use of redirects is very good and increases the credibility of your pages and improves the user experience (UX) by moving users to the page they are looking for; But all this if the content of the source and destination pages are similar and both of them meet the needs of your customer. Otherwise, redirecting can have a negative effect. Because it causes user dissatisfaction and user dissatisfaction, which means dissatisfaction with Google and other search engines and thus reduce the credibility and ranking of your page. In fact, redirecting users to a page with irrelevant content is like changing the address of your shop and sticking a notice on your shop and writing your new address. But when people come to your new address, they see not only that your address has changed, but also the type of business and cartoon, and for example, if you used to have a hairdresser, now you have a supermarket. Naturally, these angry people will not treat you well, and the moral consequence is that you only use redirects when it improves the user experience and comfort of your customers.
- Long-term use of a temporary redirect: As the name implies, you should not use a temporary 302 redirect for a long time. According to tests performed by SEO experts, if you use a 302 redirect for a long time (more than 6 months), search engines will consider it as a 301 redirect. This can be a hassle for you as your primary goal is not to transfer page credentials. So be aware that you can not put a hat on Google and use a permanent redirect called 302 redirect.
End + Introducing a powerful SEO tool
At the end of the tutorial, you should know exactly what a 302 redirect is and how it differs from a 301 redirect. And also what effect do these redirects have on SEO and increase your website rank in Google and how can we track these redirects. We said what is suitable for the product not available on the store site.
However, you need a tool to do the monitoring work for you, and the search console may be one of the best digital marketing tools, because in the Coverage report section you can find errors related to redirects. Of course, keep in mind that if you do not use the Google Console search tool, you will miss the biggest opportunity to improve your website in Google results. Because many errors that need to be redirected are identified by the Google Console search tool. So be sure to read the SEO teaching console search tutorials. (Available in the website menu)
If you have any problems in transferring the address with the help of 302 redirect, be sure to comment, we will be your answer in SEO teaching.