In this article, we will tell you about Rich Snippet, then we will mention the types of Rich Snippets, as well as some practical and illustrated examples in the article, and we will tell you how to do it with the help of rich snippet in Google. Then we check the use of rich snippet with the help of code. And at the end of the article, we will introduce you to the best Rich Snippet WordPress plugin, some of which have the ability to star posts.
Hello dear friends. I am Pouria Ariafar, an SEO expert and consultant, as well as the author of this article. I hope you will continue to be with seo teaching so that we can teach you interesting content. Also, be sure to ask in the comments if you have any questions. I am responsible for all comments.
What is Rich Snippet?
What is structured data in the articles and also the difference between Microdata, Structured Data and Rich Snippets, we have given a brief explanation about Rich Snippets, but in this article we intend to discuss its importance and impact on site optimization in a comprehensive and practical way.
Rich Snippets consist of a series of codes used to describe information and tagged data on websites. Rich snippets help search engines understand the subject matter and content of a website more easily. However, search engines go a step further and use this information to better display search results so that users can get the information they need more easily from search engines. Rich Snippets are made up of structured data, and Rich Snippets themselves are part of Rich Answers, although Rich Answers are also called Rich Cards.
Normally, when your site appears in the search results of Google or other search engines, users can see the title of the site page, the site address and the meta description that you have provided for that page, but only when there are re-snippets on the site. Google and other search engines can provide more information about the searched keyword. Now this information can be a review of a product, a person, a business or anything. Google uses Rich Snippet to provide accurate and categorized information to the user. Like the following article on the seo teaching site.
Types of markings Rich Snippets
Search engines can identify four types of tagged content (structured data) so far (see article history), the following standards are the result of agreement between search engines.
So you can implement Rich Snippets with the above 4 standards that we mentioned, now after selecting the standard, you can make different types of Rich Snippets, in fact, we have different Rich Snippets that we will describe in the following.
In this type of Rich Snippets, instead of displaying the URL of the page to the users, the location of that page is displayed to the user in the site categories. In fact, this rich snippet shows users how to get to this page on your site.
You can use Rich Snippets to review and rate a product or movie. In this type of Rich Snippets you can display a review in the search results or you can show a set of them. This Rich Snippets allows site users to rate the product. You can also display the name of the reviewer in search results.
Person snippet (author or person)
You may have noticed that when you search for the names of celebrities on Google, you will be shown complete information about that person along with a picture of that person. You may not believe it, but if you create profiles for your employees on your site, you can use this feature too. Rich Snippets can display people ‘s names, jobs, skills and how to contact people in search results.
One of the most important uses of Rich Snippets is to sell products in online stores. This information can include name, image, brand, description and even price. Online stores that display a product from several different vendors can adjust the price range of the product based on the ups and downs.
Snippet Recipes (Instructions)
This type of Rich Snippets is commonly used for cooking instructions. With these Rich Snippets, you can display the type of food, reviews, duration and stages of cooking, as well as its ingredients.
If you are planning an event in the near future, Rich Snipes can help inform you. You can enter information about the start time of the event, the duration of the event, ticket details and the venue of the event. In this way, all this information is displayed to the user in the search results.
Update (Dec 17 2017): Of course, Google has recently warned publishers that using the Events snippet in a deceptive and misleading way will have a bad result for the wrong site, and in the best case, Google will deal with such sites. (Google results) and in the worst case will reduce the site ranking and also Google penalty. (Two lines are written by Google). Google has announced that it is taking the necessary steps due to numerous user reports (Report) due to erroneous snippets found in the published results. Apart from these, improper use of these snippets will cause an unfavorable user experience and damage the site’s reputation. Google has announced that it is listening to the wrong warnings to the wrong webmasters in the manual action section of Search Console.
Bing search engine does not support music, but Google can support tagged information for songs and music albums. Rich music snippets include links to show songs and direct links to buy music albums.
Snippet Videos (Video Content)
This type of rich snippet is used for the video content on the site and can display the information of the company, video duration and video maker in the search results.
This box is very useful for organizations and companies, but because they are often confused with Rich sinppets, we brought it in this article to know that they are not Rich snippets, and you can enter this information through Google My Business. We have given about this issue. But again, you can introduce your company address, contact number and necessary information to search engines with markup language or structured data.
How to add Rich sinppets to your content?
Of course, you should know that it is not necessary to add bookmarked data to the content of all pages of the site. However, the more tagged content, the better the search engine results. Also, it should be noted here that you only need to mark content that can be displayed to users. Hidden page elements do not need to be tagged. Here are three different ways to put Rich Snippets on your site
WordPress Plugin for Rich Sinppets (Method 1)
If your site is running on a content management system like WordPress, it is easy for you to do so. Some of these plugins will even help you star in a post in WordPress. In WordPress, there are several plugins for creating RichSnip, such as the All in One Schema.org plugin. Of course, most content management systems have plugins for building RichSnip. However, you may need the help of a web developer to launch these plugins.
The Schema App Structured Data plugin is also one of the best plugins in this field and uses the JSON-LD data structure standard. This plugin generates structured data for your entire site. You can even go and edit the data manually. Other plugins:
WPSSO schema json ld (it has many features and of course for its changes a paid version must be taken and it is very complete, but maybe it is also heavy)
wp seo structured data schema (it is a good plugin and has good features, but it must be added manually and has a variety of types)
wp structuring markup (a simple plugin that, when activated, adds everything automatically and has various settings)
schema app (like other plugins, it is simple and automatic)
Schema (it is a simple and good plugin that does things automatically, it also has two other plugins that increase its features and you can choose the type)
I tried to introduce the types of post starring plugins in WordPress to you above. For other CMS, just do a Google search.