Internal Page SEO – On Page Seo

What is internal website SEO? Learn it in 14 steps

In front of your eyes is a treasure that has taken weeks to write, and behind these writings are costly and time-consuming experiences that we have provided to you for free. Take advantage.

I am the author of this article. This article is specialized and exclusive and has not been copied from anywhere, even the photos have been tried to be completely exclusive and implemented in accordance with the training. Well, let’s go to SEO and its internal topic.

The first step in SEO of any site is the internal SEO (On Page SEO) of that site, so it is recommended to follow each line of this comprehensive tutorial.

For faster access to different parts of the article, you can use the following topics: Also, before reading this article, take a pen and paper and implement each part you read on your site and evaluate it carefully.
This article has been updated several times in 2021.


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The internet is a noisy market. How should we improve our Internet services so that our voices can be heard? In internet marketing, it all starts with the internal SEO of the site, which brings you to the peak of your performance on the website and you are seen by the audience, and know that this very important factor increases its importance every time.

Over the past few years, SEO rules have changed drastically as Google’s efforts to ensure the best search engine results are provided to users, and these changes will continue. Today, search results show pages that do not necessarily match the search term with the keyword in the title, tags or meta descriptions on the sites, and this shows the intelligence of search engines.

Now with the development of ranking algorithms including Hummingbird, Panda and RankBrain, or in late 2019 with the introduction of BERT, the semantic importance of pages is increasing day by day and also Google is getting smarter every day. And so should your internal SEO strategy.

For a better understanding, consider this example:
I basically give this example to private SEO training classes, consider your own home, you naturally have complete control over the inside of the house, but what about outside the house? For example, can you change the traffic signs? Can you paint the walls in the city as you wish? Of course not, but what about inside the house? Inside the house you can install your paintings and photos wherever you want and paint the walls any way you want. Inside the house that I have control means internal SEO and outside the house that I do not have much control means external SEO. Come forward to open more.


What is internal SEO?

If you do a Google search for “on-page SEO”, Moz responds to this search in the form of a snippet:

The action of optimizing site-specific pages in order to gain higher rankings and gain traffic from search engines.

Internal SEO (internal optimization) and external SEO (external optimization) are interdependent and complementary, but the difference between the two is that internal SEO of the site includes content and HTML code and is a process that the result is completely in your hands. And it can be controlled, but external SEO includes backlinks and other external sources, and the process of the result is not completely in your hands.

In-site SEO (internal site optimization), all aspects of the site pages are considered and when all of them are put together, they improve the ranking in search results.

Google’s algorithms are becoming more complex, one of the main factors influencing the site’s internal SEO is communication. How relevant is your page to the search? And what have been your policies on linking site articles? These are just some of the goal setting shareware that you can use to create the perfect SEO strategy for your business.

You have about 8 seconds to impress the user to connect with your website, although on phones it is much less time and under 5 seconds on mobile platforms you have the initial opportunity to attract users (to test the speed of your site in The phone is the best thinkwithgoogle tool, which is powered by Google and shows you how much loss and repulsion rate it will cause if you have a low speed, of course, we will take a more complete look at the site speed later in the article).

The more interactive the site is, the more time users spend on your website, resulting in an improved user experience in the sense that it creates a better experience for both users and you.

If you are active in these areas, you will see an increase in traffic, increased traffic and the expansion of your business in cyberspace.

When you are reading the internal SEO factors of the site in this article, take pen and paper and check your site with the following factors to make sure that you have implemented most of the factors. Analyze the body and structure of the site to see how it works. And look at this article again after a while and be aware of its updates and check the result of your changes again with the existing factors so that your site’s internal SEO does not face a decrease in rank over time, because today’s SEO with SEO Tomorrow may be different.


Meta Tag

Perhaps one of the most important internal SEO activities is tagging. Some tags are not as important to your site as they used to be, but if they are properly written and optimized, they can increase your site traffic.

Meta tags provide information about site pages to search engines. In order to achieve a higher ranking, this must be done based on communication and user satisfaction, and in addition, man-made meta tags have a better effect on users and increase click-through rates than meta tags that CMSs enter by default and automatically. Because humans feel closer to their counterparts or a robot, the creativity of the human mind can also be used in how texts are written to gain visitors and improve click-through rates.

What do I mean by robot? Many friends use the Yoast plugin, and this plugin makes your mind look like a robot. And know that whatever this WordPress SEO plugin tells you is not true.

There are other meta tags in on page seo, such as the robots meta tag, with which you can tell search bots not to index this page or this URL of the site (do not show the index in search results) or links to this page or this URL from Do not follow the site, of course, more commands can be used through this meta tag and setting it up is very important, I definitely suggest you take a look at the robots meta tag article at least once.


Title Tag

There are different tags on the pages. The most important of these is the page title tag. Title is what users see in search engines in natural results (SERP) and advertising.

The title tag or title tag indicates the subject of the page. When ranking pages, Google Search compares the page title with the page content.

The code for the page title tag in HTML is as follows:

Yoast plugin in WordPress allows you to create custom titles. Note that this plugin is just a reminder of some tips in the internal optimization of the site, and it is the art of webmasters and site administrators how and with what clever policies can use this plugin suitable for WordPress. It is better to use short and descriptive tags to have the desired title. Recently, Google has increased the number of words in the page title to 70 letters or characters.

Update (Sep 05 2018): Apart from the length of a title, which is important, you should also pay attention to the pixel length of your titles and try to create titles for your site less than 600PX. This tool can help you in this regard.

Update (Aug 24 2020): Note that the Yoast tool has problems and can not measure titles well, and most likely when you enter a green title with this tool, it will not display the full title in Google.

It is better that the number of words in the title is less than the allowed number. If you do not use the SEO plugin, you can use Snippet Optimizer to simulate and display the title and description in search results.

Use clever, engaging, and relevant page titles so that this index of your pages performs best against your competitors in attracting visitors. Make sure the title contains all the relevant information, including keywords and, if necessary, your business location.

While it is recommended that you use keywords in the title, Google is moving towards communication and semantics in results. Users do not blindly choose the first result, but read the titles and descriptions and choose the most appropriate option, so be very careful in how you write the title of your site content. For example, we tried to include the title “0 to 100 internal SEO training”.

Note: The SEO title means the same title tag is different from the page title, although they are the same on some sites, but it is better to separate them. Basically, the page title is designed with the h1 tag and the SEO title that is displayed in the results is implemented with the title tag.


Meta Descriptions

A meta description or meta description is a summary text of what users will find on the page. While this is not a major factor in ranking and internal SEO, search engines index the meta description tag to better identify the subject of the page.

Note that it is true that Meta Descriptions do not have a direct impact on a site’s SEO, but one of the goals of SEO is to increase product sales on the site, and a good meta description can have a competitive advantage in search results and increase click-through rates with more conversions. To the customer (conversion rate). Of course, it is possible that Google will remove the custom description in the future and replace it with a selection of page content, it is always recommended to fill all the meta tags with the appropriate information.

The best way to check which pages lack meta descriptions is to check your website in Screaming Frogs SEO Spider. This tool displays all the URLs under your domain, their meta descriptions and their length. Also in Google Search Console tool, you can easily find and fix duplicate meta descriptions in different URLs of your site.

In early 2016, Google increased the length of meta descriptions for desktop and mobile. For desktop, users will see up to 200 characters, while on mobile they will see up to 172 characters. To attract users on both devices, set the characters between 165 and 175.

Update (Dec 8 2017): A few hours before writing this text, we were analyzing the  SEO teaching client site when we noticed that the length of the metascript has increased and sometimes for some sites it shows more than 200 characters in Google SERP, according to our research. We have come to the conclusion that Google is now putting some length of site description in some of the results, which can help the user a lot to choose the right destination. (The image below is for the average length of site descriptions in the SERP, the average length of this meta tag is 228 characters.)

Update (July 01 2018): As mentioned above, Google had increased the length of the metascript, but on the date that the article was updated, it was 2 weeks back to the previous routine and the size and length of the Meta Description is close to 160 characters.

Update (Sep 05 2018): Although Google cares about the number of characters, the pixel length of the title and description is also important. And try not to describe your site more than 930 pixels.

In general, summarize what users are going to find on each page in this meta. Put your brand name and a summary of it in one or two keywords. Pay attention to abbreviations and other expressions that convey the meaning and use them. This is the first interaction that many users will have with your brand. Make it enjoyable.

Look at meta descriptions like natural ad text. Tell users what they get on your site by clicking on the link.

In order to get consistent site traffic, you need to start with title and description tags. If you have a product, take advantage of tempting discounts and offers and encourage users to click more. Once you have received enough clicks, these two meta tags (title meta tag and description meta tag) have done a good job, so from this point on, everything depends on the user experience (UX) and the quality of the content.


Tags Heading (Tags Heading)

The landing page or target page should have several heading tags including h1 to h6. The most important tag is h1. You should never have more than one h1 tag per page (never, but it is not recommended to use the h1 tag multiple times unless you are familiar with a series of technical SEO topics). But you can use any number of h2 and h3 tags. These tags are used as subheading.

Keep in mind that when you say you can use the h2 tag on a page as many times as you want, it does not mean that you can use it 100 times on a page or make your text h2 altogether, never try to use unprincipled factors. Do not use SEO as it may increase the probability of the site being penalized by Google.

Do not use more than one h1 tag on pages. This misuse can cause serious damage to SEO sites, especially if the site is new and Google may make a mistake in ranking pages or think you are bypassing it.

Use headings to display different parts of the page. The impact of this can be seen both in terms of internal site SEO (internal site optimization) for bots and the fact that it is user-friendly and users can more easily find their answer in the article, especially if the articles are as long as this article.


Internal SEO factor of the site in the heading and title tags

As one of the internal SEO factors, the use of words used in heading tags in the title of the page, provides a clear view of the topic of the page for users. The search engine algorithm compares the content sections of each title tag with the title itself and makes a connection between them. Heading should be used to shape the page. Make sure the heading is relevant to the content.

The main keyword should be included in a part of the page and in the h1 tag. Avoid placing h1 or hiding it on the page, as this tag allows users and Google to understand the subject of the page. Many sites, especially WordPress sites, automatically put the page title in the h1 tag. Look at the HTML code of the page to make sure h1 exists. To find the h1 tag, right-click on a section of the site page and select the view-source option, then type h1 by hitting the F3 key.

There are a number of factors to consider when determining heading to maintain your position in search engines, including the unnecessary use of keywords in these tags.

Yoast Seo plugin in WordPress helps you optimize pages. This plugin analyzes the internal factors of the page in order to improve the internal SEO of the pages. One of the advantages of this plugin is alerting if there are any problems such as page title, meta descriptions, headings, images, content and so on.


Relationship of heading with subheadings in internal SEO

Note that on landing pages and some sites, users do not read all of the page content. They review the material in general and look for sections that answer their question or are valuable or interesting to them. Heading and subheading tags turn the page into several sections and make the presentation clearer. On the same SEO teaching page, with the help of Google Analytics tool, we found out what sections users are reading and which sections are not attractive and do not read. About 30 hours of Google Analytics tools are available at SEO teaching Academy.

Subheading helps the user navigate through pages. Use the h2 tags if you are changing the subject in your posts and articles or have started to take a different view of the subject. If you have the same topic and need subheading, use lower tags like h3.

Heading tags should not be ignored. They have more meaning than a standard paragraph. Always remember readers when writing a story. The posts should not be such that a keyword is used too much for optimization, as this can exhaust the resources of your site, ie users.

For example, I am a visitor myself. Whenever I am looking for an article on a site, before reading the article, I take a brief look at the titles and subheadings of the whole page and decide based on my needs whether this is the article I want. Or not, and if the titles are not well understood to meet my needs, I will definitely look for another site.


Impact of URL on internal site SEO

URLs should be short, concise, legible and understandable. How to create a proper URL?

In researching URL size, I came to the conclusion that shorter URLs rank better. In this study, the length of the URL and the number of folders were considered. The main domain was considered as a folder and each slash after the main domain was considered as a separate folder.

  • (one folder)
  • (two folders)
  • (three folders)

The results of this study showed that URLs with fewer folders rank better. Says Rand Fishkin of Moz:

Too many folders in the URL lead to more misleading users and search engines, as well as complicate URL editing.
Rand Fishkin

Note that each word in the URL must be separated by a hyphen (-). Do not use (_) in emails. Keep the URL short. The shorter the URL, the easier it is to share. This will make readers more aware of the topic of the page and less likely to get involved with numbers, categories, symbols and more.

Use the keyword in the URL. Like other internal SEO factors on your site, do not let the URL be abnormal or overly inappropriate with keywords. Try to be about 5 words and summarize the information that the user is looking for. Do not allow users to be asked what is on this page. The title, headings, meta description and URL should be clear.

Now, you may be wondering if a Persian link is better or an English link? We have given a full explanation of this issue in the Persian url or English url article, and we suggest that you make the interesting article mentioned.


User-friendly and authoritative content

When Google crawls your web pages, it seeks to adapt the content to the needs of the user. The content should clearly explain what product and service it offers and make the subject of the page completely clear to the user.

There is a lot of content on the Internet, and it is important to make sure that your content is unique. One of the most common sayings and phrases in the SEO world as well as in content marketing is the phrase “content is king”. In fact, SEO and content marketing are intertwined in many ways, they complement each other. Quality content consists of keywords in the form of principles and text that are for the values ​​and needs of the Internet user and should also be satisfied by search engines. This type of action forms the basis of SEO and the bulk of internal page SEO.

Look at content as a conversation with visitors. Do users become interested when they enter your site or leave the site? Are their needs met after reading the article or is the content just to fill the site? You need to guess what the site users might think about your site’s internal policies; You also need to provide the necessary feedback to your visitors. Because any feedback can be a way to your intangible misunderstandings.

When you produce content, the content should show that you are an expert in this field. Keep in mind that the best content can speak directly to the visitor, and the value shown to them by the content can lead them to engage in reading more or buying products.

In order to improve your site’s internal SEO to increase site traffic, content must solve a problem for users and the search engine needs to be in your content and at the same time your content can be read easily without any errors in writing or grammar.


Be aware of Google algorithms

In order to eliminate some of the high-ranking websites that have spam content, tags saturated with keywords and poor content, and generally use SEO spam methods, Google launched the Panda algorithm in February 2011 and is running it regularly. If you still have poor quality content, your website will not be found in cyberspace.

Internal SEO factors of the site can have a direct and important effect on the penalty or penalty of your site, always try to apply the factors in this article carefully, and do not think that if you do too much factor will improve SEO will happen to you, although the opposite may be true.

Panda is currently one of the most important ranking tools and if you consistently meet the expectations of users, you will get a better ranking. As you continue to update and expand your content, make sure your focus is on building quality content that also has optimized keywords, and always keep the user in the corner of your mind as you write and say if I If I were a user, what would I think of this article?

With the growth of artificial intelligence, SEOs and marketers are trying to understand the effects of the RankBrain algorithm. The system was unveiled in 2015 and has become the third ranking factor. The main thing to note, and it has been said over and over again, is to write for humans, not robots. This is the best way to get rankings from RankBrain.

RankBrain is mainly used as a way to interpret people’s searches to find pages that may not match the words on the page. The best way to write an optimized article is to answer users’ questions in the shortest possible time. Google can identify users’ goals and get the best results for them.

While keywords play an important role in internal SEO, Google is increasingly turning to semantics to provide the best user experience for visitors. In short, Google is looking for a concept or keyword.

Update (November 5, 2019): The BERT update in late 2019 also made a big difference in the results, although on this date it has a greater impact on English time and helps natural searches perform better. Many searches are long and use extra words like “to” or “for”, and Google intends to show a closer and better result, even if only one letter is moved in the search.


Targeted keywords

Choosing the right keyword is very important not only on the internal SEO of the site, but also in the external SEO, while you need to produce quality and user-friendly content, focusing on the keywords is still vital. For example, in meta tags, use keywords to outline a product or service or index text from a blog post.

Why is it important to determine keywords or phrases? Proper use of them directly affects digital marketing. The more you know about keywords and keywords in your business and the wider your vocabulary, the better marketing strategy you can come up with.

Always make sure you provide the most value to your brand by determining the right keywords in the search. Learn more about the importance of keywords: In SEO teaching projects, the minimum contract is set for 6 months, and in the first month, only the keyword strategy is set and practically nothing is done on the site in the first month, and this shows the importance of this section. .

To get the best results in your site’s internal SEO, search among the keywords and use keywords that better describe your site activity. Getting to the top of the search results while not driving any traffic to the website is of no value.

Use the Google AdWords Keyword Planner section to search for or analyze what your competitors are targeting. Keyword Planner offers a variety of similar keywords that you can put on your pages. Use strategic keywords through content marketing. Of course, if you have an active campaign in Google Ads, Keyword Planner will give you better statistics.

Think of a variety of keywords and anything that benefits your site.

  • Information Keywords: A phrase like “internal site SEO” is used when a user wants to learn about it.
  • Interactive keywords: The words target users who want to buy a product or service. Basically, these words contain attributes such as “best” or “best.”
  • Location-based keywords: Used when users are looking for a local business or physical location.

In order to determine the relationship of the searched keyword with the existing pages of the sites, it looks at the LSI of their keywords or their synonyms, especially Google (what is LSI) and creates patterns within the terms, topics and concepts in the pages, the more pages Indexes A stronger database is created in the LSI and becomes smarter.

When writing long content, you can also use LSI keywords in articles. For example, in long articles you can use both the term “internal site SEO” and the term “internal site optimization”.

In LSI, Google sorts sites based on the number of related keywords and phrases, rather than the number of separate phrases.

Content should not focus on just one keyword. Your goal in internal SEO should be to rank for all synonyms and related searches.

Because your keyword may be searched 50,000 times a month, your page may rank higher for similar searches that are searched a thousand times a month.

Write content that drives traffic from many similar searches to your site. The purpose of this work is to generate clicks using internal page optimization factors in order to increase the click-through rate.


Internal and external links

Links are the most important part of on-site SEO. Getting links from quality reference sites and reputable sites increases the power of your domain, while internal links are effective in increasing the user experience and internal SEO. I suggest you read the article 10 tricks about internal link building carefully.

Getting links to your website is part of your external SEO strategy. Use content marketing, email marketing, and other creative ways to create automated linking for your site.

Internal links to other pages of your site reinforce the keyword and enable Google to determine in which sections to rank the keyword. Internal linking between pages and blogs helps to increase browsing by Google bots between pages of the site.

If you create a new post or a new important page, put the link on the main page, this way Google will see the site update more easily than browsing the whole site.

The advantage of internal site links is giving users additional options to stay on your site, which helps a lot in improving the bounce rate. The more you interact with related pages, the more Google realizes. Do not put an internal link in each sentence, but put a few links on each page to improve your SEO.

Be sure to watch the video below Matt Katz comments on the internal links:


Image optimization

When you add images to the page, in addition to improving the user experience, you can improve the SEO strategy within your site by optimizing the images. Put the keywords as alternative text (alt) in the images and create a title that is unique and at the same time practical. For example, the images in this article have a unique title and alternative text about this article.

Optimizing photos and alt tags shows Google what the page is about, as well as what your photo is about. The alt tag should be used to describe what is in the image.

What do users see when the image is not loaded for any reason? They see the alt tag or the alternative text. Do not overuse keywords in alternate text. Make sure they fit the image.

In the article published on Yoast, it is written: The image should reflect the subject matter or the internal purpose of the article.

Image plays a vital role in the internal optimization of the site. As one of the goals of internal SEO, make sure the images are the right size. The larger the image, the longer it takes to load the page. Choose the right size images and make sure they are as small as possible.

Be sure to read the article on photo optimization because we live in a visual world and while content is important, you need to make sure your images are just as important.


Responsive for mobile

In order to have good internal SEO, the website must be suitable for mobile. Reactive sites provide the same user experience for visitors. There are several benefits to making a site responsive and engaging. The responsive site gets a better ranking due to the existence of search engine algorithm updates on mobile.

Over 50% of users (up from 70% in 2019) spend most of their time searching and browsing on mobile devices. Using the Mobile-Friendly Test tool, you can see how the Googlebot robot works on your pages.

In order to create the best and fastest user experience for visitors, Google started showing Accelerated Mobile Pages in search results. The faster the loading time, the more attractive it will be for mobile users. You can read the interesting article about AMP to know its effect on improving the speed of the site as well as Google ranking.

Remember, when users log in to your site or blog, they may be logged in via mobile. You can check the mobile friendliness of the site through Google tools. If your website is not mobile friendly, Google will show you a brief overview of what you can do about it.


Site speed

No Iranian site has written as much as SEO teaching about the speed of the site and its effect, so pay special attention to these points. Speed is very important in today’s technology. Users can not wait for a page to load late, they will find another site. Now, are your actions in line with the user experience or in the opposite direction?

Nearly half of mobile users will leave a site if it does not load in less than 8 seconds. According to research, sites that load faster get better rankings from Google.

Keeping visitors happy increases the conversion rate of the user to the customer. According to a Kissmetrics infographic, 58% of mobile users expect your site to load faster on mobile than on desktop.

Optimize your site and avoid the key factors that reduce load time. Take a look at the site and see if there is anything that slows down the page.

  • Leverage Browser Caching
  • Image optimization
  • Use GZIP compression
  • Use hosting faster
  • Proper HTML and CSS coding
  • Remove ads
  • Reduce redirect change

Be sure to follow the site optimization tutorials with GTmetrix, but I must point out that you should not be too sensitive in optimizing and improving the site speed, do not leave your flexibility and mental inconsistencies to bots like GTmetrix site or speed test sites, any It is good to observe some of the points mentioned in these sites, but it depends on the conditions and work policies of your site.
So try to always use the tools flexibly and not just look for A rankings on speed test sites.

I have received many different projects to increase the speed of the site, but unfortunately the employer is only looking for an A rating, while in some projects, obtaining an A rating in online tools will reduce its speed in the Iran region. Keep in mind that you can rarely find a large site that has an A rating on speed test sites.

According to a report from Radware, image compression and optimization are critical factors in the speed of a website. “Images take up 50 to 60% of the screen weight,” the study says. If your images are too large, they will reduce the performance of the site.

On the other hand, if you have a large and small number of images on your site, it is better to merge them to reduce the volume, reduce the number of requests and thus increase the speed of the site. Be amazed. Also, our unique articles in the field of lazy image loading, comment optimization, database optimization and CDN impact on SEO can help you speed up your site and thus increase your site ranking in Google.

There are tools that you can use to ensure the optimal performance of the site. If you have a Google Analytics account, you can see the speed of your site in the Behavior section on the left sidebar. In SEO teaching, for the first time in Iran, we held a 30-hour comprehensive Persian training course on Google Analytics tools, and if any of your friends are interested, they are invited to participate. The purpose of that course is to increase sales and site management through analytics.

Other top tools that allow you to check the speed and performance of pages are:

  • Page Speed ​​Insights
  • GTMetrix
  • Pingdom Website Speed ​​Test
  • Mobile Website Speed ​​Testing Tool

It is important to note that Google has stated in this article that site speed will have a direct impact on the user experience as well as the Crawl Budget (Crawl Budget means the number of pages that the Google bot can crawl. More details in the article What is a Crawl Budget). Also explicitly Google search engine in the post Using site speed in web search ranking has stated that site speed is one of the factors for Google algorithms in ranking.

Due to the high speed of the site, Google cites various consequences for itself, especially in the last few years, it has given more importance to mobile users and has created projects such as AMP. Therefore, one of the important factors in SEO is the speed of the site. The faster your website loads, the more engagement you will see. Once you have all the internal SEO factors of the site, focus on improving your page speed. In this case, users will prefer your site to other websites.

By the way, we have prepared a comprehensive 8-hour video training course to increase the site speed with the help of GTmetrix tools.


A good user experience means improving internal SEO

Improving the user experience and creating a good feeling when the user is browsing your website can be a good success in internal SEO of a website. What does user experience really mean?

To put it simply, the user experience of a product or service is called the user experience of that product or service.

What effects can it have when a user has a good feeling and experience on your site?

Like spending more time on your website or seeing more pages, as well as interacting like leaving a comment or contacting you, may be a very small but effective and important part of optimizing your site’s internal SEO, apart from the fact that it affects SEO. The user experience factor can also have a direct impact on your sales and branding.

Always take user experience training seriously and you do not need to be an expert in user experience, just get a basic understanding of it in your business to meet the minimum and then if you have a larger business, think about attracting expert staff to improve the experience. Use your services or products.


Fully optimized page for user to customer conversion rate

Integrate the whole site from top to bottom based on the On Page SEO factors we mentioned. From the appearance of the page to the technical part and the meta information, the page that is properly optimized includes all the aspects mentioned above.

Make sure you follow Google’s principles. Use custom meta tags, title tags and headings and always produce quality content. Do not forget the connection between the contents, do the internal linking in an optimal way. Do not forget to try to speed up the site. Provide users with the information they need and explore how they interact with the site through analytics tools.

Once everything is in place, go to Google Analytics and Google Console Search and see how your site works. While search engines crawl pages, is there an error? Find errors related to broken links, dynamic pages, 404 errors, server-side errors as well as user-side errors, robots.txt errors, sitemap errors, etc., and seek to fix them. Using SEO tools, you can test the performance of the site and see the crawling errors of Google bots. This means that some pages are not accessible by search engines.

Fixing these errors and problems on the site has a very good effect on the user experience as well as increasing the ranking of your site, sometimes these errors prevent the promotion of our site rank and solving these problems is one of the most important tasks in On Page SEO and apart from this It also leads to high sales, all of which are our medium-term goals in the direction of the main goal, which is to improve the conversion of the user into a customer.

Your goal should be to turn the user into a customer. At the end of each day, instead of asking yourself how many visitors we have, ask yourself how many users we have helped, users will become customers if they feel satisfied on your site. Implementing these methods mentioned above builds the internal SEO of the site with a solid foundation that is suitable for Google and leads to attracting users.

Properly optimized page creates a memorable user experience and enhances your brand. In addition it increases your site traffic and improves your business keyword ranking.

Summary of everything that was said in internal SEO (On Page)

On Page SEO is one of the basic principles and rules in SEO. In fact, On Page provides the necessary infrastructure for the growth and development of the site. According to Google content quality expert Matt Cutts, content is the foundation of any site’s credibility and growth.

The rules of internal SEO of the site are not very complicated and in the content they refer to the principle of quality, uniqueness, freshness and usefulness. So pay close attention to the factors mentioned on this page.
For your convenience, we have prepared a summary of the comprehensive On Page SEO article below, but if you have not read the article from the beginning, you will miss many of the golden tips that have cost us dearly. So be sure to take the time and read the whole article carefully.

  1. Meta tags
    Some tags may not be as important in internal SEO as they used to be, but using them properly can drive traffic to your site as meta tags provide information about the pages to both search engines and users.


  2. Title tag
    The most important tag in On Page is SEO. Use clever, engaging and text-related titles. Try to use keywords in a principled way and not more than 70 characters.


  3. Meta Description
    Meta Descriptions do not have a direct impact on the internal SEO of a site, but one of the goals of SEO is to increase product sales on the site, and a good meta description can create a competitive advantage in search results and increase click-through rates with the possibility of converting visitors into customers. . Meta description characters should be between 165 and 175.


  4. Tags h1 to h6
    The most important tag is h1. You should never have more than one h1 tag per page. But you can use any number of h2 and h3 tags. Use headings to display different parts of the page, especially in long articles. Use these tags well to make it easier for users to navigate through the text.


  5. url in internal SEO
    URLs should be short, concise, legible and understandable. Keep the URL short. The shorter the URL, the easier it is to share.


  6. Content
    Content should be user-friendly, credible, tailored to the needs of the user, and have a clear description of the product they are referring to. Quality content consisting of keywords in the form of principles and text that is embedded for the needs of the visitor, and of course should not be inconsistent with the search engine purchases.


  7. Google Algorithms
    The most important summary I can make about this is that Google is smarter than you and have no doubt about it, so please write for humans, not Google bots.


  8. key words
    Try to search among the keywords and use the selected keywords in the texts, titles, meta tags, etc. in a way that better describes the activity of your site, never use too many keywords, God forbid Google’s 🙂 )


  9. Internal and external links
    Look for backlinks from quality reference sites and reputable sites that increase the power of your domain, and also do not forget about internal linking because they are effective in the user experience and increase SEO.


  10. Image optimization
    Try to optimize the photos. In other words, the photo and the image must have alt and title tags so that they can show Google what the page is about and also what your photo is about. Try to keep the size of the photos small and appropriate so that the site does not run slow.


  11. Site responsiveness
    Responsiveness of the site attracts the user, improves the user experience and raises the site ranking


  12. Site speed
    The faster a site loads, the better it gets from Google, and keeping visitors happy increases the user-to-customer conversion rate because the user can’t stand waiting for a site to load.


  13. A good user experience means improving internal SEO
    A good user experience means almost having a good internal SEO. Always try to keep an eye on the user experience in every moment of your business, if you move forward with this look, apart from having a very positive effect on SEO, it will also have an impact in other areas such as sales. Leave a positive.


  14. Fully optimized page for user to customer conversion rate
    Your goal should be to turn the user into a customer. Instead of asking yourself how many visitors we have, always ask yourself how many users we have helped, users will become customers if they feel satisfied with your site. Applying the factors mentioned above will increase the internal optimization of the site. A well-optimized page will bring a memorable user experience and increase your brand power, which will increase site traffic and increase the ranking of your business-related keyword.


Internal SEO infographic of the site

You can also read articles from other sites in the field of internal SEO:

  • MOZ
  • Yoast
  • backlinko
  • Sitestory

Want to know more about SEO? If you are interested in knowing more information, we suggest you to watch a 15-hour Persian training video on the search console.

I was the author of this article, Naser Rasouli, an SEO expert. I tried to teach everything I know comprehensively and in simple language. This article may have been edited 100 times and I tried to improve it. For this reason, if it is useful for you, I will be happy to share it with your friends, and if you intend to use it, please support us by mentioning the source, so that your support becomes our encouraging liquid for publishing quality content production. If you have any questions, be sure to ask, I am the full answer.

Do you have everything you need for internal page optimization? What are the results? Tell us about your experiences in internal site optimization.

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