How to build a site info box next to search results

How to add a site info box to Google search engine results and how it differs from a business box

bussiness box
bussiness box

First of all, you should know that we have several boxes with different purposes in Google results, and read more. We will introduce two types of boxes.

Introducing the information box

nokia information box
nokia information box

These types of boxes, as shown in the figure above, are also called Knowledge Graphs or information boxes, as the name of this box indicates a series of general information to the user. Google indexes information from various sites that it approves, and the search results show that the information box is of the Rich Answers type (what is Rich Answers). You search for the names of famous brands. A summary of that brand is shown on the right with the search results. If the language of your Google search engine is Persian, the information box is displayed in Persian, and if the language of Google is English, the information box is displayed in English. Of course, if the information in Wikipedia is translated into these languages.

The following information basically contains the following:

  • Company or office address
  • phone number
  • working hours
  • Score
  • Company logo and photos
  • Company address on the map and…

How to build a data box in Google search results for your company?
It can be said that this action is not directly in your hands and you can not create such boxes for your site in search results. Google such boxes based on the popularity of your brand name, the number of times your brand name is searched, your likes, shares and followers on official social media pages, and in general based on the factors it considers and how much it can trust your brand. Creates search results for your site. But note that it is true that this action is not directly in your hands, but with the right policies and the passage of time, you can achieve the necessary result. Note that to add social networks to this information box, you must use structured data. Use (what is structured data), but Google calls the rest of the information from Wikipedia.

This post will be updated in the future and we will tell you how to add social networks in the information box with the structured data tool.

 

Introducing the Business box

bussiness box
bussiness box

How to enter the information in the business box is the opposite of the information box, and you directly determine what information to put in it. The following items are basically listed in the business box.

  • Company or office address
  • Phone number, working hours
  • Score
  • Company logo and photos
  • Company address on the map and…

To register such information, you must go to Google Business and fill in the required information. In the future, we will teach you how to register and insert information and verify the site in full in this post.

Update (July 11, 2018): Previously, you had to go to Google Business to be able to register your company profile like a lawyer, but now it is enough to enter the Google Map address and specify where your company actually exists. Then right-click and select the Add a missing place option, and then simply enter the details you want correctly.

Note that entering information in Google Map does not mean confirming and showing it and must be approved by Google to be shown in the results, what company name you choose is very important and if your site in the results Even if you search for your company name, it does not rank first. Google may not confirm the address you enter and think that you are entering incorrect information, so it is better to be first in your company name, whether in Persian or English, to Google to make sure the information entered is correct.

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