In this article, we are going to teach you how to improve the bounce rate of the site. Here are 12 things that can improve your bounce rate.
Improve site forms
If your site has a membership and users need to register to use some services, it is recommended that you avoid long membership forms.
Long forms can make users tired and they may not fill out your site membership page or information form and leave.
These types of problems are found in abundance in the pages of the landing page, and avoiding them will improve the bounce rate of the site.
Improve technical problems
In many cases, technical problems such as 5xx errors and 4xx errors greatly affect the bounce rate, or some other technical problems such as the high volume of video placed on the site that most users can not download.
Or some sites have coding problems and in some browsers have a good display and in some a bad display.
Always use different browsers when testing the site, which will make users aware of the technical problems of the site in different versions sooner, which will improve the bounce rate or, in other literature, improve the user’s repulsion.
Update old content
This is strictly observed on the SEO teaching site, and most of the old articles are updated in the new year. Fewer 2017 articles can be found in SEO teaching that have not been updated in 2018.
An update, apart from reminding you of past content that helps build links, can apply old content to the current history. Personally, I read less old content, especially in the field of information technology.
By updating, in addition to improving the user experience, you can also improve the bounce rate of your site.
Improve the readability of texts
Suppose you have dozens of lines without paragraphs in front of your eyes, you definitely feel bad and decide not to read, and that means you leave that site.
We are all the same and less able to read long texts. It is best that your paragraphs do not exceed 3 lines.
Long paragraphs without following the principles of text writing and essay writing do not have a good user experience (UX) and the user’s comfort is overshadowed. For this reason, in order to improve the bounce rate, it is suggested to shorten the length of the paragraphs to make the text more readable.
Improve user interaction
Many factors can be involved in improving your user interaction. Try to make our contact form available.
Do various polls.
Activate the comments form below the posts and also send the users’ replies.
Make social media buttons available so users can easily share texts when needed.
Sharing, posting comments, replying to comments, getting feedback, polling, etc. از Apart from improving the bounce rate of the site, it can increase the traffic of your website, and this in turn allows you to increase the site’s ranking in Google.
Anything in the right place can be a smart proposition.
This moment can be the best place for you to offer your services when a user is on your site and they feel the feeling of your site and when they read about a topic as an example.
Naturally, if the user sees such an offer tomorrow, he may no longer be persuaded to use it. Most of the decisions that people make are emotional, so try to show your services to meet the needs of users and grow your business.
Such suggestions engage users and increase interaction, which helps improve the bounce rate.
Responsiveness or responsiveness of a site, apart from being able to give a great user experience to your site visitors, can also improve your site in terms of SEO.
Google has also recently announced (mobile-first indexing) for the mobile version, and first it is the mobile robot that crawls the site and makes rankings based on what is in the mobile version.
Every day, the importance of optimizing websites in the mobile version is increasing due to the pervasiveness of smart devices, and the number of resources performed in the phone is increasing every day.
That’s why Google has new ideas for the mobile version every year, for example, it has implemented the AMP project.
The best, the most controversial or the newest
Trains anywhere on the site can help you improve your bounce rate.
For example, it is very attractive for users which is the best post or the best product? What is the cheapest or most expensive product?
Clicking on such products or posts increases user interaction because having such sections on a site increases users’ curiosity.
The point here is exactly this curiosity, and you have to come up with strategies that will make that sense boil and erupt.
Insert CTA button
CTA button means shooting at the target. Of course, this was my definition, but the definition of CTA means “invitation to action” for users to click a button to perform a specific action. Read more about this button in the What is CTA Landing Page post.
The user enters the site and is busy reading, then thinks about what he has read or what he is going to do. In the meantime, invite him to do something. He will most likely accept the invitation and take our action.
This method is called in English “Read, Think, Do! ”
In other words, “Stick the bread until the oven is hot” and this is possible with the CTA button.
Some time ago I entered a website that did not have the right font and this issue was so important to me that I used Chrome extensions to change the website font to a standard font so that it was legible for me as a user on that site and also Be more regular.
Now do all users do the same thing as me? Naturally, if I could find another similar website with a better font, I would not have bothered to change the font of the mentioned website, and I would have increased the bounce rate by leaving that site.
Website font is very important and if you are familiar with CSS, it is enough to temporarily disable the SEO teaching font in your browser. Disabling the website font actually makes the whole site look very bad.
Fonts such as IranSense or Unique and Childless can be a good font for a website.
Having an SSL certificate
We have already talked about the impact of SSL on SEO and the reasons for using the HTTPS protocol in a comprehensive way and even provided a tutorial on converting http to https on the site.
Apart from the fact that SSL activation has a great effect on the ranking of your site in Google, it can also affect the view of users. At the very least, many tech users or webmasters are concerned about whether or not this site uses the secure https protocol.
Sometimes the same green color has a psychological effect and creates a good feeling in the user.
Google has always valued the user experience, but it is not without reason that it has influenced SLL in SEO. The fact that users feel that their data is encrypted and that the site is secure is an inner peace, and this peace leads to more interaction.
Naturally, the result of more interaction is an improvement in the bounce rate.
A survey by globalsign also found that 84% of shopping carts were abandoned in unsafe domains.
Use new tab in links
Have you noticed that when we click on some links, a new tab opens from the browser and some links open on the same tab?
Improper use of this link feature may cause problems for our site users in improving the bounce rate.
When? When we link to a website outside of our site in our article or text, and when the user clicks on that link, it is removed from our site by us.
This action increases the bounce rate and to improve the bounce rate, it is recommended to insert links outside our site in the form of a new tab.
Sample link code that opens in the new tab:
<a href=”https://seo-teaching.com” target=”_blank”> text </a>
However, other factors such as podcasts, videos, online chats, and online games or online quizzes can all help you improve your bounce rate as long as they are provided with quality and in the right place.
Finally, we are happy to share your experiences in improving the bounce rate.