Reducing the bounce rate is one of the most important concerns of webmasters. There are many factors that increase the bounce rate, in this article we want to mention the most important factors that can help lower the bounce rate, and you can check your site by reading each factor and fix it if there is a problem.
Examining each factor will help your site to reduce your bounce rate. The titles of the agents are as follows:
Speed up the site
The loading speed of the site pages, which in my opinion is perhaps the most important factor in the bounce rate (jump rate) and is also very important. Improving the loading speed of the site not only improves and reduces the bounce rate, but also improves the user experience and also increases the site ranking in Google.
Things like merging JS and CSS files, reducing image size, activating GZIP, and به can help speed up your site as well as reduce bounce rates.
Important Note: It is recommended to read GTmetrix training articles to improve the speed of your site.
Improve user experience
Proper user interface (UI) and user experience (UX) can be the second most important factor in reducing a site’s bounce rate.
Suppose you enter a chain store like a citizen and all the goods in this store are broken and out of place, the behavior of the store staff is very bad or inappropriate.
Would you like to buy from this store? Naturally not and you go out.
This exit means an increase in bounce rate and will naturally be unpleasant for you who are the store manager (whether online or offline).
There may be clutter on a site, such as irregular or inadequate categorization, or an irregular layout of elements on a page, or it may not have a proper layout.
As a webmaster, you need to be able to convey a good feeling to the users who want to browse your site to have a good user experience on your site. But how? You can implement this on your site by training the user experience.
Produce quality and appropriate content
One of the most difficult tasks for quality content managers is to reduce the bounce rate, although most sites choose to copy content to their site, but know that copying or even rewriting content Another site has no significant effect on increasing the site’s ranking in Google, as well as user satisfaction.
Copying, which is very common in Iran, causes serious damage to the copy work brand. Copying employs the growth of creativity from the copycat. Copying increases the dependencies on sites, and like the shadow we must always look for the principle of where it goes and what it produces to make ourselves like it, but unaware that in the end copying is the shadow and nothing more. Black and white without details and beauty inside.
Some sites also produce low quality content and are looking for a low-cost author who only has a 300 word content production and can get input from Google. Although they may get little input, they are unaware that these inputs will be as poor as their content and will not pay off for their business.
Personal experience: A friend contacted me about private SEO training and was keen for us to provide them with the necessary training. While the price of our training was 50% and in some cases 70% lower than other sites, we were looking for more discounts than us. I told this dear friend that please look at the prices of other sites to find out the very low price of SEO teaching. tutorials. In response to saying that SEO teaching was the first site we entered in our search and the quality of the articles was so high that we did not review other sites and because of the high quality of the articles we would like only you to teach us. (Currently, over 18 hours of private SEO training are held with these friends)
The meaning of the above experience is well known. You need to give users something valuable so that they can return the value to you. The value cycle is the same.
In short, poor quality content, duplicate content, and inappropriate content all have a direct effect on increasing bounce rates and reducing time on page.
What is the most valuable human capital that cannot be bought? It’s time.
Some sites do not respect even the little time a user spends on their site.
In some sites, we are afraid of clicking on a part of the site, because with each click, different pages open in the form of pop-ups, which have a very destructive effect on the user’s sense and feel that in Now they are abusing him.
Advertising must also be smart, relevant to the topic and content of the site, in the right place to be effective. Hidden ads as well as Native ads can be non-annoying.
Although you can also use Pop up, it is recommended that they do not show the pop-up user login at the same time and allow users to rotate a little on your site, and if you want to open the pop-up, use the sticky mode, ie the entire page Do not black out during the pop-up display and show it in the lower right or lower left corner of the site.
The smarter the ad is, the better it can be, the less effective it can be at lowering your site’s bounce rate (if the ad is on the same site).
Correct internal linking
At SEO teaching, we have already talked about how to build internal links in a complete and comprehensive way, and mentioned 10 of the best tips for internal linking and how to link correctly.
Internal link means that if we are in article A, we can access relevant articles such as B. You can see a specific example of basic internal link building in SEO teaching. You are currently browsing the archives for the Bounce Rate category.
Or when you are watching the videos of your favorite team on the Varzesh 3 site, you have a series of other video offers from the same team next to the page, and the videos of other teams are not shown to you, or if we take the example of DJ Kala, none Sometimes in home appliance products, car products are not displayed.
If the internal linking is principled and in the right place and the number is not increased, it can reduce the bounce rate of your site by about 10 to 15%. On the other hand, this issue can play an effective role in improving the user experience, and it would be good if the links play the role of help or problem solving on that page.
Improve website design
The design of the site and its appearance are also very important in the bounce rate. Website design is a case that can strongly engage users in a positive or negative direction on the site.
Naturally, designing a beautiful site is like a person who is dressed very nicely to meet you. Certainly you can communicate with that person more easily and better because of his fashion, and his presence makes you feel good because you feel important and you keep that person well in mind.
However, designing a beautiful website alone is not enough and requires high loading speed as well as quality content mentioned above, and this factor, although very strong and powerful, is not enough.
Note that although beautiful site design plays an important role, how to arrange and place each element in its proper place that is more easily accessible also requires an art, and all of these can well reduce the bounce rate of a site.
Improved site menu
Having practical and accessible menus in my opinion is one of the most important features of a good site. This application factor is less considered on sites, while it is very important and can well reduce the percentage of bounce rates.
Improving the site menu does not mean that all site links are inserted in the menu, because in this case the menu looks more like a link farm and is unusable due to overcrowding and too much selection, and the user when he sees more choice, I get confused.
Creating a lot of links can even reduce the good SEO effect of your site because duplicate links are loaded on every general page. If you need to insert more links on the site, it is better to call the following links in Ajax form so that the value of internal links on the site does not decrease due to the high number of links.
Try to make the menu categories regular and look good and simple. It is recommended that if you use the photo in the menu, use the lazy load mode to load the photos.
Take the site menu seriously and think about creating each link. And ask yourself “Why should this link be in the menu” and “Do users click?” You can use GTM or heatmap tools to track users’ clicks to see how effective links are in reducing bounce rates.
Although we teach GTM in private tutoring, we will be offering a comprehensive course in the near future.
How users enter the site
To examine the correct bounce rate more accurately, you need to analyze the bounce rate values based on a separate input type. what is the reason? Because the quality of users’ input is different from each input, they also have different behaviors. They will also have different bounce rates.
If you are looking to reduce bounce rate in a precise and principled way, you are doomed to this separation and this kind of analysis, which we will talk more about later.
User input from search engines:
When a user searches for something, he naturally needs it, which has caused him to search, and to meet his needs, he chooses, for example, Google, and enters our site in the results that Google shows to the user.
Now, if a page has a higher value than the average bounce rate, we should think about improving it. We talked about this topic in full in the SEO Impact Bounce rate post, and if you need more interesting information about it, refer to that article.
Direct user input:
Naturally, people and users who enter our site directly are not the first to get acquainted with our site and have previously visited it. And some count as regular and returning users of the site.
These types of users are looking for new content or a specific topic, and in this type of visits, if they have bookmarked the landing page well, the bounce rate will be higher than this type of users, which means that the bounce rate may increase a lot. It does not matter (provided that the site does not have a particular problem and logging out is to meet the needs of the user). Using Google Analytics tools can be a great help to these reviews. Follow the Google Analytics tutorial.
Other inputs, such as social media, email, and گی, depend on the type of our campaign, location, and time و, and many factors can also contribute to reducing bounce rates.
Insert appropriate title
Choosing an appropriate title is self-respect and user choice in the results. In the last few years, unfortunately, irrelevant and inappropriate titles have become very popular.
Like the headline: “10 secrets to getting rich through the site”
I can also choose such a title for this article as the above title because following these 10 methods can also increase sales, but it is not a good title. Your goal should not be just to increase clicks. Your goal should be to increase quality clicks.
In other words, look for targeted users rather than the Black Legion
The title should fit the text you have written and be such that users can easily understand the general nature of your article by reading it.
Easy access to internal search
One of the most important things, at least for me as a user of other sites, is the search section of that site. It has happened many times that I wanted to search a site, but they did not have such a possibility at all.
Apart from helping users find what they need on your site faster, searching can also greatly help analyze your website. In the Google Analytics training courses, we talk for about 2 hours just about how to analyze the searches done on our site.
You can also find and analyze items that have been searched on your site with the help of analytics tools such as Google Analytics.
Apart from the above benefits, the search field can help the user get more involved and encourage them to stay longer and see more pages, which can naturally help a lot in reducing the bounce rate.
Summary of 10 factors to reduce Bounce Rate + infographic
Reading this article is not enough to lower the bounce rate. It is recommended that you go to your site and evaluate after each invoice you read.
Write down the strengths and weaknesses of that factor and try to address them. For example, a factor such as speeding up your site may take you even a full day.
Or the rest of the factors are not the same as producing quality content and should always be on one side of your view.
We hope that this article, which comprehensively mentions bounce rate reduction factors, has been of interest to you.
We have listed the above in the form of a beautiful infographic for you.